There are millions of searches done online to find local businesses. Therefore, if the majority of your potential customers are online, you should have an online platform too. When you have a strong online presence, you can market or promote your business in the best way. It won’t matter how big your business is or what niche does it belong to.
It is important to have an online presence for outbound marketing as it strengthens your brand and the products or services you offer to your target audience. Once you interact with your audience, you will need an online presence for showcasing the value of your product and this is what will attract potential customers to your business.
Online presence is essential for inbound marketing too as with the quality online content; customers will surely get engaged with your brand even if they haven’t heard of it earlier.
So below are two of the first things you need to look at when building your online presence:
1. Your Website
May your business be small or big, it should have a website. Though a basic website, it should include the important information both potential and existing customers need when they visit your website. For example, if you have a restaurant business then your website should contain opening hours, location, current menu, and contact information.
So, basically, a business website should contain the information that customers are looking for. It makes them easy to understand your business and shows your care for the customers too. This also helps in improving the trust of your visitors and customers in you.
You can easily set up a basic website using an application like WordPress. WordPress is a free content management system and blogging tool that gives users a chance to build their website without coding or programming. If you are selling products, you can even add an online shop as today people prefer browsing stores online rather than visiting them physically.
If you’re starting from scratch and not sure what should you display on your website, survey your existing customers. You can send out an email asking for their input or go through your competitor’s websites to get an idea, it’s the best way to get the insight you need – people love to be engaged and share their opinions.
2. Your Web Hosting Plan and Provider
When your website is ready to host, you need to search for a good hosting plan. If you are starting your online business from scratch, you can expect low to moderate traffic. For such websites, there is a special cheap web hosting plan designed and that is shared hosting. Shared hosting comes at an affordable price and also offers enough features to manage your website traffic.
Then you need to find a good shared hosting provider for your website. There are many providers in the market that may trick you in terms of services and later on you might regret choosing one of them. Therefore, here’s a review of the best-shared website hosting provider for you.
MilesWeb – The Best Shared Hosting Provider
The company, MilesWeb was started in 2012 with an aim to deliver high-performance services, the best uptime, and reliability at an affordable price. MilesWeb has many types of web hosting plans in its bucket such as shared, dedicated, VPS, reseller, cloud, and WordPress hosting.
They also offer a domain registration process. The most important point is that they have won several awards for their performance, security, customer support, and reliability. Their customer support team is an expert in managing website-related issues with the availability of 24/7 via email and live chat.
Their quality data centers offer the best uptime of 99.95%. The 30-day money-back guarantee is one of the best features that can help you to get your refund back if you aren’t happy with their services.
Shared Hosting Plans
Features:
- Register Your Free Domain
- Free Website Migration
- Free SSL Certificate
- Free Site Builder
- SSD Storage
- Secure Email Accounts
- Control Panel
- 1-Click Installer
- Instant Account Setup
- Latest PHP & MySQL
- Datacenter Choice
- Malware Scan and Removal
Customer Reviews
Conclusion
Having an online presence is a must for all businesses as it helps to develop brand identity and value. You can easily start your online business by first developing your website and then hosting it on a server.
With MilesWeb’s free site builder, you can easily develop your website by the simple drag-and-drop process of elements into the selected them. You can also register your domain with them and then host your website on their shared servers.
Thus, MilesWeb offers you a complete package to develop an online platform for your business at pocket-friendly prices.
