Visit online to know about MailChimp or Aweber. Both Aweber and MailChimp are popular email platforms and they are used for sending or receiving emails. Aweber has almost 120000 users globally including bloggers, entrepreneurs, and small business houses. Aweber’s industry-leading deliverability in terms of collecting and managing subscribers, sending emails, autoresponder follow-ups, makes it ideal for creating email lists.
The email platform allows the user to track the performance of emails. The users can also receive expert support from such an email platform on a day to day basis. They can also check the benefits of building an email list with Aweber. The 30-day trial software allows users to know about Aweber without having to purchase it.
MailChimp, on the contrary, has as many as 7 million users. MailChimp has similar features as Aweber, particularly with regards to email campaigns. Such campaigns include email creating and sending, analytics and automation. With MailChimp user profiles can be easily viewed. This email platform promotes mobile campaigns. However, the pricing structure with MailChimp and Aweber depends on the subscriber count.
Pricing
If you are a business that requires sending up to 12000 emails to as many as 2000 subscribers then MailChimp allows that. This one can obtain approximately $10. Aweber is cost-effective and the costs vary from $19 on a monthly basis. $19 fetches as many as 500 subscribers.
Designing Signup Forms
Which is easier to use, MailChimp or Aweber? MailChimp is convenient to use. It is best suited for beginners. No coding feature is involved, simply drag and drop operation which allows the user to rearrange text and images. The built-in photo-editor of MailChimp can be used to tweak images. The file manager of the email platform helps in organizing documents and images.
The email process of MailChimp is fairly easy. The user can have more than one collaborators and they can post comments as well as send test emails, working on a campaign.
Aweber is also easy to use for beginners. The user needs to choose a mobile responsive template and then input contents. With Aweber, there are numerous templates to choose from. The user can also request a customized template for a fee. Users of Aweber have the option to shed out $29 to modify existing templates.
Autoresponders
Autoresponders are sent to those who have made a purchase to enhance their loyalty. Autoresponders allow the users to send product emails without the user having to manually monitor new sign-ups and decide the time to send an email. Both MailChimp and Aweber have autoresponder features that are effective and easy to use. Both the email platforms allow the user to schedule the delivery of emails.
The user can use analytics tracking, email designing features of MailChimp or Aweber for monitoring their respective performances. MailChimp scores over Aweber in integrating with other web-based services. MailChimp is better at creating segmented email-listings. The user can create more than one sign-up form for customers and this allows the user to maintain separate marketing strategies for businesses.
To use the autoresponder feature of MailChimp the user is required to pay the customers. The autoresponder features are great and hence the fee is worth paying. Besides providing high-quality technical support, MailChimp provides the user with access to data compilation and research.
Deliverability
If you are using an email platform then you are using it with the anticipation that respective emails will be delivered well to the inbox of the receivers. Email service providers like MailChimp and Aweber are popular and they are reputed. The two email providers are quite strict on spam emails. Both Aweber and Mailchimp have good ratings as far as deliverability is concerned. Aweber is considered to have the best deliverability rates in the entire email industry.
Analytics
Both MailChimp and Aweber have good tracking features. Both of the email platforms allow its users to comprehend the customers. The email service providers are useful in setting up email campaigns, they are useful from the perspective of digital marketing.
You can track your sales through AWeber so you can see what email has made your money and therefore is most successful. You can see exactly where they’ve clicked so you can build up a picture of what content is interesting for them.
The user of the email platforms like Aweber can track sales and that implies the user can easily get a notion about the email that earned money, made a digital campaign successful. MailChimp also furnishes analytics through graphs. Besides, MailChimp has an email-overlay feature that allows the user to find out about their customer’s clicking habits. MailChimp uses overlay feature to see the links that are most clicked. MailChimp interacts with the users and uses data to make the design of email layout effective so that the email campaigns become successful.
Aweber allows its users to view unsubscribes. It allows the user to identify emails that have bounced so that the email users can abstain from reusing that address. Yet another cool feature of Aweber is where the email user can compare the performance of its email against others in the business. This helps the user to assess his or her campaign performance in a competitive environment. Yet another feature of Aweber suggests the sections of analytics to hide so that sensitive information stays preserved. MailChimp helps to do AB testing better than Aweber.
Support
If you are a user of either MailChimp or Aweber and engage in email marketing then you may require technical support while using the two email platforms. It is possible that you are not able to comprehend the analytics and that can adversely impact your communications strategy.
Observations suggest that Aweber’s service is far more superior to that of MailChimp’s. Aweber provides telephonic, web as well as email support to its customers. On the contrary, MailChimp provides only contact form support. Both the providers, MailChimp and Aweber are quite useful email platforms. Both of them offer video tutorials, how-to guides for email marketing. Aweber also provides information on how to switch to Aweber from other email providers.
The Final Decision
Both MailChimp and Aweber are good options as far as email marketing is concerned. Both are easy to use. However, in this context, it is observed that MailChimp scores over Aweber as it has more options for reporting as well as designing. MailChimp is easier to use when compared to Aweber. MailChimp paid-options are cheaper when compared to Aweber. The lack of support with MailChimp is a drawback. Despite that winner is the MailChimp.
