Are you running an eCommerce business? If the answer is affirmative, having a fast-loading website is a must for the success of your online business.
Consider these eye-opening revelations by Website Builder Expert:
- The average page speed of Google’s first result is 1.65 seconds
- 25% of visitors will abandon your site if its load speed exceeds 4 seconds
- Every 1-second delay in load speed reduces user satisfaction by 16%
- 46% of visitors won’t revisit a slow website
- 64% of shoppers dissatisfied with your site will shop from your competitors the next time.
The implication of all these? Making speed a top priority for your website is more of a survival strategy than a sumptuous feature for every eCommerce owner.
But how can you ensure that your website’s loading speed attracts all the favors you need in the online landscape?
That’s what this article is all about. Herein, we’ll in an elaborate way, guide you on ways to improve your eCommerce website loading speed for optimum sales, so keep following closely.
Understanding the Importance of Speed in eCommerce Website
Does having a fast-loading page really make any difference? Of course, yes! In fact, in the online commerce arena, a Nanosecond is sometimes all that makes the difference between a customer making a purchase or bouncing away to a competitor’s site — and a research study by Portent is there to back this up.
As per Portent’s findings, a site that loads in 1 second boasts thrice the conversion rate of sites loading in 5 seconds, and up to 5 times higher conversion rate than a site that takes 10 seconds to load — and that’s for B2B websites.
For the B2C eCommerce websites, the trend is much the same. As per the study, a B2C site that takes a second to load enjoys 2.5x the conversion rate of sites that load in 5 seconds.
In other words, the slower your website loads, whether running a B2B or a B2C eCommerce business, the more likely you are to lose sales.
Combining this with the 16% dissatisfaction rate that builds up in every additional second a site takes to load, the importance of speed isn’t exclusively tied to providing convenience; it’s an area where you have to excel to succeed in the competitive online market for business success.
Online shoppers aren’t willing to exercise patience over a site that takes too long to load. They will leave your site to one that provides the information they need in a shorter time and with a more enhanced shopping experience.
Analyzing Your Site's Current Load Speed
Before you start making your online store load faster, it’s really important to know how fast it’s loading right now. Think of it like trying to aim at a target without knowing where it is. It becomes almost impossible to hit it.
So, take some time to figure out how your site is doing, and then you’ll see what you need to fix to make it load quicker. As you do your analysis, you will also see how page speed affects SEO.
Tools and Metrics for Measuring Website Speed
That said, how do you measure your website load time for your eCommerce shop? That’s precisely where different tools and metrics come in.
Let me introduce you to some of them:
- Google PageSpeed Insights: Ever heard of Google PageSpeed Insights? It’s a helpful tool from Google that looks at your website and gives you tips on how to improve your eCommerce store’s page speed. Best part? It’s free and super easy to use!
- Pingdom: This speed testing tool monitors how quickly your web pages load and spots any areas where your site might be slowing down. It gives you a 30-day trial once you sign up and lets you decide whether to keep using it by paying for a subscription after this period, depending on whether you were impressed.
- GTmetrix: This amazing website checker digs deep into your site’s speed and, just like the two preceding tools, tells you exactly where you direct your speed optimization efforts to make your page load faster.
With this tool, you get very detailed insights and will even break down your loading time from Time to First Byte (TTFB) to the time it takes to load the entire page, making it easier to know how to improve your eCommerce website speed. You’ve got a simple version that does the trick and a fancier PRO version with extra cool stuff, depending on your needs.
Overall, it is important to monitor your site’s performance regularly. You can then use these speed tests to make adjustments necessary for improving your page speed.
Identifying Bottlenecks and Areas of Improvement
Bottlenecks are areas within your eCommerce site that cause delays and slow loading speeds. Identifying these areas is of absolute necessity if you want to make any improvement in site speed.
Some common bottlenecks include:
- Big pictures: Large images can make your site take a long time to load. So, to improve your eCommerce website performance, make sure to check out hefty images closely and see if they need to be resized.
- Stuff like videos and ads from outside sources: These elements can also make your site take longer to load. You might want to think about using lazy loading tricks to make these things load more smoothly.
- Badly written code: Poor coding can really gum up the work, too. It’s a good idea to keep an eye on your website’s code and tidy it up to ensure it runs smoothly and efficiently.
- Server response time: how fast your server responds is another big deal regarding how quickly your page loads. If it’s taking too long, consider upgrading your hosting plan or moving to a faster server.
Make sure you keep a close watch on each of these areas and make improvements as needed to keep your eCommerce site loading lightning-fast.
Optimizing Images and Media As One of The Ways to Improve Page Speed
Images and media are super important for your eCommerce store — they make it come alive! But they can also slow down your website, especially when not properly optimized.
So, while tweaking other parts of your website, remember to give your images and media a little TLC, too. Make sure they’re optimized to load quickly and smoothly.
Here are some tips for optimizing them:
- Squish down your images before you put them on your site. That way, they will only take up a little space but will still look great.
- Pick the right format for your images — JPEG, PNG, or SVG — depending on what kind of picture it is.
- Try out lazy loading for big files like videos or super detailed images. That means they’ll wait to load until the rest of the page is already up, so your site will zip along.
- Swap out those animated GIFs for videos. They usually load up faster and can make your site look even cooler.
- Try not to use big images for backgrounds — they can put the brakes on your loading time. Instead, use CSS tricks to make backgrounds that load up quicker.
When you’ve got your images and media all optimized, you’ll probably see a big difference in how fast your website loads and it’ll still look great! Just keep in mind keeping your images and media in top shape isn’t something you do just once. Instead, it’s an ongoing endeavor if you want to keep your site taking a minimal amount of time to load.
Leveraging Browser Caching
In case you didn’t know, here’s a fact: a significant portion of your website’s loading time is spent on retrieving data from the server.
The solution? Ensuring that you use browser caching.
Understanding Browser Caching and Its Impact on Website Load Time
Think of browser caching as all about saving stuff that your website uses a lot, like pictures and scripts, right on your visitor’s computer, phone, tablet, or any other device they may use to access your site.
Using this storage means that when they come back to your site, they don’t have to fetch everything all over again from the beginning.
In other words, browser caching is like having a little storage space on their device just for your website, so it loads up super-fast when they visit the second time and other subsequent times.
So, with browser caching, your website doesn’t need to load from scratch for returning visitors. Instead, it only needs to retrieve the most recent updates and use the cached version for the rest of the resources. This process reduces loading time and minimizes the server load, which can impact your website’s overall performance.
And yes, browser caching doesn’t just make your website load faster for your visitors — it also helps save money for website owners by lightening the load on servers.
But that’s not all; it can even make your site rank higher on search engines. Google and other search engines pay attention to how fast your pages load, so when they see that your site loads up like lightning thanks to browser caching, they might just give you a little pat on the back with a higher ranking.
Other benefits of Browser caching include:
- Speedier website and better website performance: With some stuff already saved on your visitors’ devices through browser caching, speed is greatly improved.
- Less bandwidth hogging: Since the browser doesn’t need to fetch everything from scratch every time, it saves on data usage, which is good news for everyone’s internet bills.
- Happier visitors: When your site loads up fast and smoothly, it’s a win-win for everyone — your visitors have a better time and keep returning for more!
Implementing Effective Caching Strategies for Your eCommerce Platform
It’s one thing to know you should use browser caching for your eCommerce site, but it’s even more crucial to understand how to do it right. Making sure you implement caching strategies effectively can make a huge difference in how fast and smoothly your website runs.
Feeling a bit lost on where to begin? Here are some tips to point you in the right direction:
- Use cache-control headers: This nifty tool lets you decide how long your website’s stuff should hang out in your visitors’ browser cache. You can set the rules to make sure things stay fresh and zippy.
- Set expiry dates for cached content: Keep things fresh by giving your cached content a “best before” date. This way, your visitors’ browsers know when it’s time to fetch the latest version, so nobody’s left munching on stale data.
- Use entity tags (Etags): ETags help your server determine if something on your website has changed. If it hasn’t, the browser can just use the version it already has saved up, which saves time and speeds things along.
- Keep an eye on cache size: Keeping a tab on your browser’s cache size is vital. If it gets too big, it can actually slow things down instead of speeding them up! So, check in every now and then and clear out anything taking up too much space.
In other words, everybody wins when you get your caching game on point. Your website runs faster, visitors have a better time, and you save money on server costs. It’s a win-win-win!
Minimizing HTTP Requests to Improve eCommerce Website Speed
For those who might not be conversant with the term, an HTTP request is basically how your web browser asks the server for data it needs to show a webpage. Each little thing on a webpage, ike pictures, scripts, and styles, has to ask for its own stuff.
Obviously, each item independently sending and receiving its own elements is time-consuming. So, the fewer times your browser has to ask for stuff, the faster your page will load up.
Here are some tricks to help you cut down on those requests:
- Reduce the number of elements: One of the easiest ways to cut down on HTTP requests is by keeping things simple on your webpage. That means going for a minimalist design where every little thing, whether it be an image or a button, has a job to do. By keeping things purposeful, you make your visitors happier and boost your chances of making sales.
- Combine files: Many separate CSS or JavaScript files can slow things down. So, why not combine them into one big file instead? A tool like Google Tag Manager can help you do that. That way, your webpage only has to make one request for each instead of a bunch of them. It’s like streamlining your wardrobe — less clutter, faster access!
- Use Sprite sheets: Ever heard of a Sprite Sheet? It’s like a big picture that holds lots of smaller pictures inside.
And guess what? Using sprite sheets can help you cut down on the number of images your webpage needs to load up. That means less back-and-forth to the server, which equals quicker loading times. It’s like packing all your snacks into one bag instead of carrying them separately — it’s way more efficient.
When you trim down HTTP requests, your website runs smoother, and your visitors have a better time. It’s a win-win situation! Plus, it’s a win-win situation because it lightens the load on your server and saves you money as a website owner.
And don’t forget about keeping an eye on your cache size and ensure your caching strategies are on point. That’s another big piece of the puzzle regarding reducing HTTP requests and keeping everything running smoothly.
Utilizing Content Delivery Networks (CDNs)
Another effective strategy to minimize the time between clicking on your site and fully loading the page is utilizing Content Delivery Networks (CDNs).
Here’s the lowdown: A CDN is a network of servers that are spread out all over the world. Their job? To get your website’s content to people as quickly as possible. It’s kind of like having helpers stationed everywhere who jump into action whenever someone nearby needs something from your site.
This nifty setup cuts down the time it takes your visitors to access your content because they’re getting it from the closest server. So, whether your visitors are in New York or New Delhi, they’ll browse your site in a flash!
How CDNs Work and Their Advantages for E-commerce Sites
When someone clicks on your website, the CDN quickly figures out where they are and gives them content from the closest server in the network. This makes the website load much faster because the content comes from a nearby source instead of far away.
CDNs also help spread the website traffic among different servers so no single server gets overwhelmed and slows things down.
This is especially great for eCommerce websites that get a lot of visitors. It helps them deliver long-form content fast, keeping customers happy and stopping them from leaving for competitors’ sites.
Choosing the Right CDN Provider for Your Site
Apparently, CDNs play an essential part in slashing your site’s load time. But how do you pick the right CDN provider for your site?
Here are some key things to consider:
- Network coverage: Ensure that the CDN provider you choose has servers in the regions where your target audience is located to guarantee fast and seamless content delivery.
- Pricing: Different CDN providers offer varying prices for their services. Take time to compare their prices and choose one that fits your budget.
- Security features: As an eCommerce site, security remains a top priority. By 2025, cybercrime is expected to hit a whopping $10.5 trillion, highlighting the importance of internet security.
When selecting a CDN provider, make sure they offer strong security features like DDoS protection and SSL encryption. After all, no online shopper is willing to shop with you if doing so exposes their data to the risk of cyber attack.
- Analytics and reporting: A top-notch CDN provider should offer more than just serving your visitors’ requests. They should also provide analytics and reporting tools.
These reports are super handy because they let you keep an eye on how your site is doing and spot any issues that pop up. It’s like having your own detective squad keeping watch over your website’s performance!
- Customer support: Lastly, don’t forget about customer support when choosing a CDN provider. You want a provider who’s responsive and available round the clock to help with any concerns or problems you might encounter. Having reliable customer support ensures you can get assistance whenever needed, helping keep your eCommerce site running smoothly.
Choosing the perfect CDN provider ensures your eCommerce platform runs like a well-oiled machine. By looking at the factors discussed, you can find a reliable CDN that can help your website to load in shorter times.
Optimizing CSS and JavaScript
Making your visitors’ experience better and speeding up your website can be done by optimizing your CSS and JavaScript.
CSS, short for Cascading Style Sheets, is a language used to make web pages look good. This factor determines how aspects like layout, color, and font appear on the page.
JavaScript, on the other hand, is a language used to make web pages interactive. With JavaScript, you can add cool stuff like animations and forms that check if you’ve filled them out correctly.
In simpler terms, CSS and JavaScript are responsible for making your website look and act the way it does. Optimizing them can really help your website run better.
To optimize them, there are several things you can do. For instance, you can make the files smaller and combine them and make sure JavaScript loads simultaneously with other parts of the page.
Minifying and Combining Files
Minifying your CSS and JavaScript files means removing all the extra stuff that isn’t needed for the code to work. This includes spaces, line breaks, comments, and other formatting that aren’t necessary even though they slow down your site.
When you minify your files, they get smaller, which makes your website load faster. Also, if you combine several CSS or JavaScript files into one, it helps, too. This is because instead of the browser having to ask for lots of different files, it only has to ask for one, which speeds things up.
Asynchronous Loading for JavaScript
Asynchronous loading means the browser doesn’t wait for each file to finish loading before moving on to the next one. Instead, it loads everything it needs for the webpage at the same time. This makes the website load faster overall.
Implementing Accelerated Mobile Pages (AMP)
Did you know that according to a report by Statistica, mobile commerce sales reached a staggering $2.2 trillion in 2023? That’s approximately 60% of all sales made that year.
And yes, as you’d expect, the m-commerce market is expected to keep growing, with projections suggesting it could account for 62% of all sales in 2025, which is about $3.4 trillion!
But even with the vast potential to grow, mobile eCommerce sites are still struggling with slow loading times and not-so-great user experiences.
In fact, if stats provided by Semrush, a renowned content marketing and online visibility management SaaS platform, are anything to go by, the average load time of a U.S. mobile site is 6.9 seconds.
That’s quite a long waiting period at the gate of your site, as 40% of visitors already coming to your website feel that any time exceeding 3 seconds is way too long for their patience.
To help reduce the wait times and ramp up the mobile user experience, Google introduced Accelerated Mobile Pages (AMP) in 2015 before incorporating it in Google search results in 2016.
The Basics of AMP and Its Relevance to eCommerce Mobile Site
AMP, short for Accelerated Mobile Pages, is a project that aims to speed up how fast web pages load on mobile devices. It’s like a special HTML framework made by Google for mobile phone websites made by Google. The idea is to help publishers make content that works really well on mobile and loads super fast.
And yes, it has been working because, as per multiple reports, websites using AMP have seen an average improvement of 10-85% in loading times, 10% more traffic, 35% less bounce rate, and overall better user engagement.
But how exactly does this new development work?
The secret is in simplifying the code of a webpage to make it lighter and more efficient. AMP does this by placing some rules, like not using too much JavaScript or third-party scripts, using less CSS, and storing content to reduce the number of times the server needs to be asked for it.
How to Create AMP Pages for Your eCommerce Store
Creating AMP pages for your eCommerce store may seem complicated, but it can be done with the right tools and resources.
- Start by creating a separate mobile version of your website using AMP HTML. You can do this manually or through plugins available on various platforms like WordPress.
- Keep in mind that not all elements may be supported in AMP, so you may need to adjust your design accordingly.
- Use the AMP validator tool to test and ensure your pages are AMP-compliant.
- Once your pages are ready, submit them for indexing on Google using Google Search Console.
- Monitor the performance of your AMP pages through analytics tools like Google Analytics and make necessary adjustments if needed.
As evident, making AMP pages for your online store isn’t as hard as you might think. With the right methods and tools, you can boost how fast your website loads and how much users like it in just a few steps.
But remember, just using AMP isn’t enough to make your online store the best it can be. A fast-loading page is a product of different efforts established, so pay just as much attention to all other necessary aspects for improving your site’s loading times.
Enhancing Server Response Time
Server response time is basically the duration it takes for the pertinent web server to respond to a request from a client. It’s part of the time needed to load a webpage and is an essential factor in determining the overall loading speed.
If you can slash down the server response time, you can significantly improve the page loading speed and enhance user experience.
To know your server response speed, follow this procedure on Windows:
- On your keyboard, press F12
- Click on the “Network” tab and then “Doc”
- Reload the page
- Hover your cursor over the waterfall and examine the “Waiting server response” metric
Of course, you can still use tools to get these customer insights. GTMetrix, NetPeak Spider, Pingdom, and WebPage Test are some that can suffice for the task.
When examining the server response time, the goal is to keep it as low as possible. Usually, a response time of under 100 milliseconds (ms) is considered excellent, 100 to 200 good, and 200 to 1 second (s) acceptable. However, keep in mind that any response time exceeding 200 ms necessitates improvements.
Choosing the Right Hosting Solution
One of the factors that affect server response time is the choice of hosting solution. Now, there are several platforms and hosting solutions, including shared hosting, virtual private servers (VPS), dedicated servers, and cloud hosting. Each of these has its own fair share of advantages and limitations when it comes to server response time.
- Shared hosting, for instance, has the advantage of being the most affordable. However, this comes at the expense of longer wait times. In fact, with it, you get the slowest server response time since you’re sharing resources with other websites on the same server.
- VPS offers better speed than the predecessor. That’s because, with this hosting method, resources are allocated to each website. But again, it still falls short compared to dedicated servers or cloud hosting.
- Dedicated servers provide the best server response time than the two, as you have all the resources to yourself. However, it also costs more than shared and VPS hosting solutions.
- Cloud hosting has the advantage of being the most efficient and fastest hosting solution when it comes to server response time. It utilizes multiple servers to distribute resources, resulting in faster response times. But then, like dedicated servers, it’s also very expensive.
When picking your hosting, consider your budget and what kind of performance you need. If you have a website that gets a lot of visitors, it’s worth investing in dedicated servers or cloud hosting, even if they cost more. That will ensure that each of them enjoys super-fast eCommerce site speed. But if your website is smaller and doesn’t get as much traffic, shared hosting might be enough to improve your website speed.
Optimizing Database Queries and Server Configuration
Besides picking the correct hosting, optimizing database queries and server settings is vital to make the server respond faster.
To do this, you need to make your website’s code better, send less data back and forth, and cut down on how many times the server is asked for things.
Another big thing is caching on the server. This saves commonly used info temporarily, so it doesn’t have to be fetched from the database every time. This can make a big difference in how quickly the server responds, especially if many people use your website.
Additionally, tweaking your server’s setup by adjusting how much memory it uses and how it handles the CPU can make a big difference in how well it performs. It’s a good idea to monitor these settings and adjust them as needed to keep your website running smoothly.
In general, it’s important to regularly check and improve both your hosting choice and how your server is set up to keep response times fast. This will make users happier, help your website rank better in search engines, and get more visitors for your online store.
Adopting Progressive Web App (PWA) Technologies for Best Conversion Rates and Rapid Site Performance
Imagine a Progressive Web App (PWA) as a mix of a regular mobile app and a website, giving you the good parts of both.
In simpler terms, if you decide to use PWA technology for your online store, your visitors will feel like they’re using an app, but they won’t have to go through the hassle of downloading and installing it on their devices. Everything happens right in their web browser.
PWA is a term made up by Google, and it talks about websites that seem just like native apps. They’re quick, dependable, and interesting, and users can put them on their home screens for quick access.
But why should you think about adding PWA features to your online store?
Let’s look at some of the advantages:
- Better user experience: PWAs give users a smooth and easy experience because they’re made to be fast and work well on any device. This can mean more people using your site, more sales, and a higher number of returning customers.
For example, when Alibaba started using this tech, they saw a 76% increase in conversion rates across all browsers, 14% and 30% more monthly active users on iOS and smartphones, respectively, and a 4X higher interaction rate from Add to the Home screen.
Other big companies like Aliexpress, Walmart, and X (formerly Twitter) have also seen big benefits from PWA technology.
- Quick loading: PWAs can load really fast, even if the network connection isn’t great, thanks to things like service workers and caching. This is super important for online stores where every second matters.
- Offline access: With PWA tech, people can still use your website and look at products even if they’re not connected to the internet. This is a big deal for customers who might have bad internet or are in places where it’s hard to get online.
- Saving money: Unlike regular mobile apps, which need to be made and looked after separately for each kind of device, PWAs can be made to work on all devices using just one set of code. This saves businesses a lot of money.
- SEO help: Because PWAs are basically websites, search engines can find them and rank them in search results just like any other website. This means more people can find your website, bringing in more customers.
- Simple updates: With PWA tech, you can update your website easily, and users don’t have to do anything to get the latest version. This means everyone always gets the newest stuff.
- Works everywhere: Like we said before, PWAs work on any device or platform, so everyone can use them. You don’t have to make different versions for different devices or systems.
- Push notifications: PWAs can also send push notifications like regular apps. This is a great way for businesses to talk to their customers and keep them interested in what they’re doing.
- Analytics: PWAs make it easier to keep track of what users are doing on your website, so you can see what’s working and what’s not. This helps businesses make smarter decisions based on real data so they can make their services even better.
In addition to these benefits, PWAs also offer the potential for increased security. Since they are accessed through a browser, they don’t have access to a device’s internal storage.
Strategies for Implementing PWAs
While the advantages of using PWAs are apparent, it’s crucial to have a well-thought-out plan for its successful adoption. Here are some key considerations to keep in mind when developing your PWA:
- Know your audience: Before you start making your PWA, it’s vital to know who you’re making it for and what devices they use. This will help you determine which features are most important and ensure your PWA works well on the right devices.
- Pick the right tech: PWAs use web stuff like HTML, CSS, and JavaScript. Make sure you pick the right ones for what you’re trying to do.
- Make it work everywhere: Since PWAs should work on any device, you need to design it so it looks good and works well no matter what screen size or shape it’s on.
- Speed it up: PWAs should load fast, even if the internet is slow. Make sure it’s speedy and that your files are as small as possible. Also, use caching tricks to improve performance.
- Use push notifications: PWAs can send push notifications like regular apps. This can help keep people interested and coming back.
- Service workers are key: Service workers are a big part of PWAs that make offline stuff and background things possible. Make sure you set them up right to make your PWA work even better.
- Test and keep an eye on how it’s doing: Once your PWA is done, test it out and keep checking how it’s doing. This helps find any problems so you can fix them and make sure everything runs smoothly.
- Keep making it better: PWAs need to keep getting better over time. Pay attention to what users say and how they use your PWA to decide what needs to change or be added.
- Tell people about it: Even the best PWA won’t be successful if people don’t know about it. Use social media, app stores, and other ways to tell people about your PWA and get more folks using it.
As PWAs become more popular, it’s crucial for businesses and developers to stay up-to-date with this technology. By following these tips and always working to make your PWA better, you can offer users a smooth and exciting experience no matter what device they’re using.
Monitoring and Continuous Optimization for Optimal Website Load Speed
Of course, improving your website’s load speed isn’t a one-time affair. It’s something you have to do regularly. The online arena is super-dynamic, so it’s important to constantly monitor what’s happening on the internet to know if any area needs improvement.
Setting up a Performance Monitoring System to Improve eCommerce Site Speed
To keep you proactive in making necessary changes, you need an effective performance monitoring system.
This system will help you track and analyze your website’s load speed, suggesting areas that need improvement and notifying you of any issues or errors. Some popular performance monitoring tools include Google Analytics, Pingdom, and New Relic.
Regularly Reviewing and Updating Your Optimization Strategies for Best Page Load Speed
As mentioned earlier, the online landscape is ever-changing. This means that your optimization strategies should also evolve to match the current trends and technology.
What worked perfectly yesterday may not just be good enough to guarantee your success today. So yes, don’t ignore the importance of updating your optimization strategies frequently.
You can do this by regularly analyzing and comparing your website’s performance metrics, researching new optimization techniques, and implementing them accordingly.
You can also consider subscribing to newsletters from places like Google’s Webmaster Central Blog to keep up with the newest trends and ways to improve page performance.
Forums, online groups, webinars, and conferences are also great places to learn about new ways to make your eCommerce store speed more competitive.
As long as you remain abreast of the latest trends and continuously refine your optimization strategies, you can maintain a high-performing website that attracts and retains visitors.
Conclusion
Loading speed isn’t just a metric; it’s a powerful tool that can push your eCommerce site toward success. Using the techniques discussed in this guide, you can ensure your site loads fast, works well and turns visitors into loyal customers. Remember, it’s a constant effort to be fast that will keep you ahead of the competition.
The key to unlocking your e-commerce’s full potential is improving it. With each improvement, you get closer to being the best, giving your customers an amazing shopping experience they won’t forget. Use these strategies, and may your site always load quickly and smoothly.
Related Questions:
- What Is The Optimal Load Time For A Website?
The optimal eCommerce website speed should be 1 to 2 seconds on desktops and less than 3 seconds on mobile phones. Unfortunately, only a few sites boast this speed, with no mobile website coming closer to falling below the 3-second mark.
The usual load speed for a desktop is 2.5 seconds on average, while mobile sites have a much slower loading speed of 6.9 seconds or even more on average. 6.9 seconds is a lot of time, considering that most visitors expect a load time of fewer than 3 seconds, no matter the device they’re using to access a site.
- What Affects Page Load Time of an eCommerce Site?
Website page load time depends on many things, both inside and outside of the website. Inside factors include things like how big the files are, their type, plugins or redirects used, and where the server is located. Outside factors include how fast the internet is, what kind of device and browser someone is using, and where they are in the world.
With the help of several tools like GTMetrix and Google Page Speed Insights, you can pinpoint what causes your website to take so long to load and develop ways to improve your eCommerce site load speed.
- How Can I Optimize My Website For Faster Load Times?
To optimize your website to improve page speed, you can try a few things. Some of the best ways to improve include optimizing your images, making your code and scripts smaller, using browser caching, making your server respond faster, switching to faster ecommerce plugins and using CDNs. Also, monitor how your website is doing and make changes as needed if you want to improve speed.
It’s also essential to pick a good hosting provider. And remember, adopting a minimalist design can also go a long way in imparting speed to any slow-loading website.
