Marketing has several mediums that help marketers market services and products. One of those mediums, which is preferred by most B2B marketers, is Email marketing. Achieving email marketing through WordPress Plugin Development becomes rather easy. Though you can always go for WordPress plugin integration.
Today, 83% of B2B companies use Email newsletters as part of their content marketing strategies. Email newsletters are great for communicating with your potential customers for the latest developments and new products on the offer. It is the reason why 40% of B2B marketers believe that email newsletters are quite crucial for their content marketing strategies.
There is a popular myth about Email marketing that it is dead! But, with a 3.71% Click-through rate and 22.86% open rate, Emails have a resounding engagement rate than Social Media with a 0.58% engagement in terms of B2B marketing.
Now that we know the importance of a good email newsletter, how can we build one using WordPress Website Development? Answer to this is seven WordPress plugins that we will discover here.
MailChimp
One of the most monkeyed email newsletter plugin-MailChimp finds its popularity due to its easy to use features and premium tools that can be used with a free account. This plugin is excellent for personal bloggers and small businesses as it provides the facility of sending email newsletters to 2000 subscribers with a preset limit of up to 12000 email newsletters.
Small Businesses can benefit from this plugin the most as there is a dedicated CRM tool provided along with the free account. If you are new to Mailchimp, you can use several preset templates supplied with the free account. Templates can be customized according to your preferences. It incorporates images, polls, embedded videos, call to actions, plain text, and custom HTML.
The only problem with the plugin is the non-existence of spell-check in the editing section. Another thing is as you upgrade your plans mid-campaign, there is no way these changes apply to the campaign instantly.
Mailster
How about sending multiple email newsletters by forming groups right from your WordPress dashboard? Mailster is the WordPress plugin that allows you to manage all your email newsletters directly from your WordPress dashboard. It provides the facility of autoresponder and email automation from the panel.
The most exciting part about the service is that it can be availed through a one-time payment. It can help you create opt-in forms and connect them to other form plugins or opt-in plugins. It works with other forms like Gravity Forms, Elegant Themes’ Bloom, and many others. It will also help you segment subscribers into different lists as per requirement.
- Top features to expect are:
- A drag-and-drop email editor.
- Preset Templates.
- In-built analytics dashboard.
- Direct detail input into WordPress.
- Facility to set up autoresponders
- Email automation facilities by integration with other plugins like WooCommerce, Easy Digital Downloads or MemberPress
- Connection to any SMTP server.
- Services like SendGrid and Mailgun.
Newsletter
As the name itself suggests, this is an email newsletter WordPress plugin. You can build responsive newsletters through a drag and drop editor. There is no limit to the subscribers or number of newsletters you can send. It has multi-language support, widgets, and support for field form transactions.
You can transfer all the messages from the dashboard. You can select targeted audiences and prepare subscriber lists according to the business needs. One more critical aspect of the Newsletter plugin is its capability of securing your website by checking in on spam subscriptions.
MailPoet
Think of a plugin that has a WordPress specific interface, which syncs with the host to create an easy to use environment? It allows you to send email newsletters or get list signups right from your interface synced with WordPress. MailPoet will enable you to access images from the files you’ve already uploaded on WordPress.
There is a myth among WordPress Developers that WordPress is slow in sending emails to subscribers, and in fact, the MailPoet makes it a point by speeding up the process and delivers over 30 million emails per month. It is used by huge brands like SAP, TripAdvisor, and DHL. It offers free services for the first 2000 subscribers and is considered an alternative to Mailchimp.
Mailjet
MailJet has provided businesses with one such salient feature that no other plugin has ever. Think of a mobile app development company with different developers, creating an app at the same time by working on different microservices. It is the same with Mailjet as it allows collaboration of several workforces over the creation of beautiful newsletters.
Apart from this feature, there are numerous standard features and that too at a cheaper rate than any other email newsletter plugin for WordPress Theme Development. Setup a subscriber list, email sending automation, and other activities that are quite comfortable with the Mailjet plugin.
Jackmail
If your email newsletter campaign is going haywire, due to spamming. Then Jackmail is here to help you with your WordPress web development for email newsletters! It provides a professional routing platform, with the ease of sending emails right for your WordPress dashboard. It comes with its SMTP server to improve your email campaign.
With 50 plus templates, anyone can create fabulous email newsletters. Its free plan allows you to send 3000 emails per month. It is quite cheaper in paid plans and even offers some advanced features in its free plans.
Icegram
If you would like to grow subscribers, increase conversions, and engage visitors, then Icegram is the perfect plugin for your email newsletters. It is a plugin that specializes in email opt-ins for better subscription numbers and higher lead conversions. The primary feature being ease of adding CTAs(Call To Action) buttons to any page or subscription forms.
You can create valuable pop-ups for your campaign. It allows the creation of sleek action bars and CTAs for better visitor’s engagement on the page and email newsletters. It also provides a mobile responsive design that can be very useful for email newsletter campaigns.
Signing Off
There are many plugins available in WordPress, some free and limited features. Others provide more advanced features in free plans too. Apart from these plugins, you can choose a WordPress Development Company that can help you develop customized WordPress plugins.
So, if you want your business to generate more leads and improve the conversion rates, start emailing with these plugins by choosing Kunsh Technologies to integrate them into your WordPress websites.
