Every business is aware that collecting feedback from your consumers is a valuable key to improvement. There are various ways of collecting feedback, and email marketing is one such way.
According to research, 80% of professionals believe that email marketing influences customer retention, which is why receiving feedback through it is more convenient.
So, if you’re looking for ways to collect feedback and grow your business through email marketing, we have got your back. Check out these 7 life-saving tips to make email marketing your piece of cake!
Keep Your Email Crisp
When you mail your clients, especially to get some feedback out, make sure that it doesn’t contain too many elements. If you aim to send out a feedback email, make sure that the copy and content only focus on getting the feedback.
Too many elements, CTAs, suggestions, and pictures in one email will confuse the subscriber. Another thing you need to keep in consideration is that the email shouldn’t be heavily worded. Keep in mind that most subscribers skip or do not pay much attention to lengthy and boring emails. Here, check out some professional email templates, which are perfect for crisp and clear communicable emails.
Make Visitors Your New Clients
Building a good website that generates quality traffic is not everyone’s cup of tea, and if you’ve achieved it, get ready to level up the game. You would be able to convert your visitors into your clients more successful by simply adding a registration form to your website.
The registration form should invite the visitors to sign up for the promotional, educational, and any updates via emails.
Later, you can turn visitors into trusted customers by delivering what they signed up for! It’ll update and increase your email list, which will not only help you grow business but also receive feedback!
Include CTA in Your Emails
Before you send out any emails to your customers, make sure to include a Call-To-Action. It’s very necessary for you to add a CTA that lands them to the feedback page.
For shipped products, placing QR codes (generated via any of these best QR code generators) on the products can be used for collecting feedback.
However, when you send out an email with CTA, you should make sure it isn’t dull, and it should be visually clear. You can also use a business email template, directing them to give feedback or send over to your website or subscribe to your social media. You will not have to rely on expensive Salesforce templates if you outsource the job to a reliable developer.
Use Personality
What most businesses lag in their emails is the personal touch and interactive tone. If you look forward to building a long and trustworthy relationship with your customers, personalized emails are the best way to do it.
Whenever you generate feedback oriented or follow up mail, make sure that you address the reader on an individual level.
You have to aim to make them feel like you care about their feedback in particular. We have marketing automation tools, which create bulk yet personalized emails to help you achieve that.
Stick to a Specific Design
Yes, email design plays an important role too, when it comes to influencing the action of your subscribers. Your mailers should look presentable yet simple. The content needs to be presented in a set pattern to make the subscribers familiar with it. Make your emails simple, elegant, and clear.
If you keep changing the designs of your emails or make them too flashy, your customer will either be confused about the products and services you offer or will lose interest eventually.
Follow-up Mail
What most businesses lag in their emails is the personal touch and interactive tone. If you look forward to building a long and trustworthy relationship with your customers, personalized emails are the best way to do it.
Whenever you generate feedback oriented or follow up mail, make sure that you address the reader on an individual level.
You have to aim to make them feel like you care about their feedback in particular. We have marketing automation tools, which create bulk yet personalized emails to help you achieve that.
Email Timings
It’s very important to send out emails at the right time. Sending emails soon after the purchase is a definite way of receiving the feedback. For instance, your customer purchased a dress, sending a mail to check whether they liked the service, after a few months, won’t make any sense.
Also, note the hour and timings before sending out the emails. Sending emails during the mid-night hours or early morning is not a good idea. Morning 9:00 AM and evening 5:00 PM are considered as the best times to send out emails.
Follow these golden rules and let us know how it worked out for your business. We bet it’s a win-win opportunity for your brand!
