Every business needs to have a strong online presence in today’s world. That’s the reason why even small businesses are focusing on developing a website to showcase their products or services.
However, making a website is not enough to increase traffic and conversion. There are so many things that need to be taken care of.
If you are a businessman then you already know that today’s websites are not only about selling items related to fashion or daily needs. Big things like cars and large electronic appliances are also getting sold online.
In case you deal with vehicles online and looking for business opportunities, you should continue reading this article to turn your website into a conversion machine for buying and selling cars online such as CarBrain’s.
No matter if a business is small or large, the ultimate goal is “Sales”. If you are selling a product or service on your website, you need to make sure that the audience can easily find the thing that they are looking for.
On the other hand, not everyone visiting your website will buy your product or choose your service. However, you can try to control their other actions (such as subscribing to your newsletter, sharing their email ID to receive some discounts, etc) by adding some buttons and features to your website.
Don’t get confused already, as we share some easy, tried, and tested tips to help you create a high-converting website.
Design
When it’s about designing your website, there are three important aspects that you must consider:
The mobile-friendliness of the website
For any website to be available to more customers, it has to be made in such a way that they run just as flawlessly on mobile phones as they do on laptops or desktops. A study conducted has shown that most of the organic Google searches, 61% to be exact, use mobile devices. Hence it is advisable to presuppose that most of your website visitors will be using mobile phones or so, hence, you need to make your website more adaptive to handsets.
Shorter loading time
Loading time refers to the amount of time that your website may take to become available for viewing. As of today, most customers are very much internet-driven and usually have high expectations for the load time and little patience. This is mostly true for websites that they aren’t familiar with. Hence, it is very important to make your website in such a way that they don’t take time more than 6-10 seconds to load before they are properly available for viewing. A study has found that any website that takes longer than this time is usually abandoned by the customers even before loading.
Reliability of the website
Think of a situation where your customer navigates to a particular product’s page and the page fails to load, sounds appalling? Well, this is why you need to have a reliable website because if your website cannot be counted on, you will not have higher conversion rates. A not-so-reliable website may end up not loading on time, making your customers leave and a loss of opportunity for your business.
Call To Action
Call To Action (CTA) are simply links corresponding to different actions that visitors may seek on different pages.
For example, on the products page, it can be adding a product to the online shopping cart or on the contacts page it can be the contact form that the customers need to fill out in order to send you messages regarding any.
Hence, for any website to have a higher conversion rate, the CTAs must be reliable and relevant.
For example, for a CTA to be more relevant, on the products page, you need to create a proper button or such that will clearly say “Add to Cart”.
A/B Testing
A/B testing refers to testing various methods for designing your website to determine the best that brings higher conversion rates. A website with a good design, compelling and clearer ‘Call to Action’ buttons, combined with videos and images may bring in higher purchases. For example, replacing still images with videos of products may attract viewers to buy more of that particular product.
However, you should not be caught up in the action of testing so much that the website keeps on changing very often, making the regular customers end up confused, which may impact your conversion rates negatively.
Media
Media is product images or videos that may be put on the websites adjacent to the product names and specifications that would help the customers understand what they are actually looking at. Although, how big a product image or video should be and where the texting should be placed, all is up to you to decide.
To decide what is best for your website or products, you can always go for A/B testing as spoken about above and choose what is best for you.
SEO
Search Engine Optimization (SEO) is definitely something that you have heard of but if you don’t know what it actually is, there’s no need to worry. SEOs are basically ranked pages about your website on Google that aid customers to reach you when they are looking for a particular product or you (your website) in particular.
There are two kinds of SEO elements: on-page and off-page. Off-page SEO is basically links or backlinks that are available on other websites that lead to your page when clicked on. While on the other hand, on-page SEO is direct links that lead to your product page. Although, creating SEO articles require proper skills as they determine a lot about your conversion rates.
Social Proof
Social proof usually influences other people’s opinions about something. For example, if you have ever bought anything from online stores, you must have checked or looked for reviews before purchasing a particular product. From this, you can understand that product reviews are a form of social proof. Other forms of social proof may include social following count, celebrity endorsements, awards, number of customers, customer testimonials, etc.
A survey has found that 88% of the customers usually trust user reviews more than personal recommendations. Hence, strong social proof can be used as a strong tool to increase your website’s conversion rates. It can be done by adding to the homepage several customer reviews or testimonials of the products. This will help in convincing the visitors to particularly rely on your products for addressing their specific needs.
Final Words
Hopefully, this article answers your query on how to create a high-converting website to increase conversion. In case you don’t find the time to design your own website, it is completely alright to seek assistance from professionals. Just make sure that all the tips mentioned in this article are being followed while designing and launching your business website.
