Have you ever listened to a motivational speaker talk on practical methods for improving the sales rate as a designer, and you wonder if it’s that easy?
Well, motivational speakers can be sweet mouthed at times, but there are some truths in what they say.
Increasing your sales rate is not that easy, but it is possible if you are serious about it. It involves trying new marketing ideas to improve your sales methods.
Oh! I forgot. We haven’t even discussed the methods yet.
Come on, let’s get to the topic of discussion.
Know Your Market: Identify Who Your Potential Buyers Are
Is your product for the adult market? Or is it for children instead? Will it rather be for the females alone?
You need to answer critical questions like this to know your target audience. Starting a sales process without clearly determining who is more likely to benefit from the product can result in failures. There is a need for proper planning, and proper planning entails being precise about what you need to achieve.
In case you haven’t done this already, you can start by doing the following:
- Write out the benefits of your product and determine the market audience that will likely benefit from it. Knowing your market is the first step to reaching them.
- Draft a list of existing customers and identify similarities across their purchase details. This involves asking yourself questions like: How did you get in touch with them? What category of customers do you have more?
- Work more on point 2 to classify them. It can be based on gender, occupation, contact point with the customers (such as Social media), location, and employee number (for firms).
By following these steps, your initial idea of your target audience may have been wrong. Correcting such false perceptions can be a big win in setting up your sales process to attract more customers and make money.
Now that you know your buyers, you can consider making adverts with the aid of top social marketing tools to reach your audience.
Offer Price Discounts with Limited Slots
Well, you might be thinking that this method is something too many people do already. So, can it even make a difference?
I will agree with you on this, but the truth is that you can do the same thing and still stand unique. It all depends on how you do it.
Don’t worry, I know I now sound like the motivational speaker, but then – that’s the truth.
Rather than using the exact general method of displaying the old price and putting the new one next to it, think of something different.
Do the same thing but put something like a countdown timer next to it.
What this does is that it kills the room for procrastination. A potential customer sees the product price and is scared of leaving and eventually losing out on the deal. So, what does he do? He adds the product to his cart straight away and might just make the order.
See how well that simple trick can work. You have to study the market and put in some creativity to beat the competition. You can even make the discount package look more authentic by adding the specific number of items left for the product.
Integrate Proper CRM Tools to Monitor and Convert Leads
For some people, how to increase traffic on their product page is the challenge. We already discussed that proper advertisement to the targeted audience will solve that.
However, what do you do when your products page racks up a high number of profile visits with little increase in the purchase?
This is where the subject of lead conversion comes in.
Using some of the best website monitoring tools, you can check who visits your products page.
These website visitors are called leads. However, not everyone that checks out your page is interested in buying. That’s why you need to look at their activities too.
Besides, you will want to ensure that your sales representatives utilize their time well by following more serious leads and not just every random visitor.
For instance, a customer visits your page and keeps navigating between substitute products while checking them out.
Such a customer is most likely a serious leader who is only looking out for the best choice with reasonable price and cool features. Following such a lead will be a great move.
Following leads can also be done by using proximity marketing tools to interact with customers after they have left your business premises.
Offer One-on-One Help via Live Chat
Identifying serious leads is not enough; you also have to engage them in a discussion.
Using a top live chat software, you can see what the customers have in their cart and trigger a targeted conversation. Talking to the customers as they add products to their carts can go a long way in convincing them that they are obtaining quality.
Besides, live chat helps to build customers’ trust by providing an avenue for personalized conversations. With integrations with software like ClickUp, you can manage all your chat and email in one place. You can even see what the customer is typing via the message sneak feature in some software.
Asides from the advantage that this live chat software brings, you also have to apply the right customer or market psychology. It will help you respond correctly to your customers.
Clear Customers Doubt with a Money-ack Guarantee
One general truth is that everyone wants to get value for what they are paying for. This value is usually in terms of quality or how long the product will last its purpose. It could also be about the branding; does the product deliver the prestige or class it is known for?
Whatever the reason for purchase, we all need some assurance. You can offer such assurances in the form of money-back guarantees.
It is also important to note that establishing a return policy does not make your product less quality. It only guarantees the customers that they can take your word for it.
However, fear of customers taking advantage of your money-back offer might arise. In some cases, the customer might just be one of the difficult clients that are hard to please. Whichever the case may be, you tend to lose the product’s originality and additional costs like shipping fees.
If that’s your fear, just relax!
A few people might misuse it, but that does not strike out that the potential increase in sales covers up for that.
Nevertheless, we will advise that you add a little bit of difficulty in the money-back process. Request that the customers put into writing what they dislike about the product. It will go a long way to encourage only those that are genuine with their intentions.
Display Customer Feedbacks on Similar Products
No matter how good your product might be, nobody wants to be the first to “experiment” things out. It’s already a subconscious marketing trend. Like customers, we all try to persuade ourselves that what we are paying for is worth it. One of the ways customers’ do this is by going through what others have said about the product – feedback.
When I say feedback, I’m not talking about your company’s written to describe the product. Clients should write feedback after their purchase has been verified. A customer will likely go for a product that a close friend has used rather than one with an excellent advert and all.
This just supports why customer feedback is essential. Another tip to include is providing both positive and negative feedback. It increases competency and trust. Leave the customers to judge if the negative reviews are worth discouraging them or not. Having only good reviews can scare the customer into thinking it was all framed.
Technically speaking, if a customer reads a review that addresses his fear about the product, chances are high that he will make an order.
Conclusion
As much as these practical methods we have discussed will guarantee improved sales, some extra work might be required.
Not all the methods will work as exactly as we discussed, so you will need to apply slight tweaks till you get the desired results. These can be in the form of creativity and innovation in using your sales technique. You can also consider doing some product research to check out what other top sellers are doing differently.
