Traffic is the lifeblood of your website, so it’s natural that you’re always looking to bring more in. Luckily, there are lots of different ways you can do this, and each has its own benefits.
When you’re nailing all five of these digital marketing methods, then you’ll find you’ve got all the traffic you need!
Search Engines
Getting traffic through the search engines is something of a holy grail for digital marketers. That’s because it’s not only free traffic but it’s also recurring traffic. Once a page is ranking, people will keep visiting it without you having to do any extra work.
Ranking your pages high up in the search engines isn’t simple though, and you’ve got to follow good SEO practices, and keep working on it. It takes time to build your rankings but it’s well worth it when you’re getting lots of traffic from the search engines.
Paid Ads
If you need more of an immediate impact than waiting for your website to rank in the search engines, then a good alternative is paid to advertise.
This allows your website to feature at the top of the search engine results pages, but there is a catch – you have to pay for each click. Depending on how competitive your search terms are the cost will vary, but if you’re targeting your ads to the right people, then there’s no reason why you can’t make paid advertising work.
Social Media
Social media offers businesses the opportunity to reach a huge audience because, well, everyone is on it.
This is another platform where, if you’re creative and really work on implementing killer social media campaigns, then you can benefit from lots of free clicks. There are endless platforms to choose from, with Facebook, Instagram, LinkedIn, Pinterest, Tik Tok, Twitter, and many more all offering excellent opportunities for your website.
With 3.5 billion people using social media every day, you’re bound to find your ideal customers out there somewhere.
If people love what you’re doing with your website, then they’re going to be more inclined to sign up for things like monthly newsletters. Once you’ve got people’s email addresses, then it’s much easier to turn them into regular visitors to your site and boost your traffic.
Remember why people gave you their email in the first place though, and really focus on providing quality with your email campaigns. Nobody wants to be bombarded with spam, so make sure you’re offering value and people will engage.
Push Notifications
Push notifications have become very popular in recent years because they’re an unintrusive way of reaching your audience and encouraging them back to your site.
While people are fed up of getting emails from everyone and anyone, they tend not to mind getting little notifications through their browser, making it a popular way for websites to build more touchpoints with their visitors.
It’s another tool you have for boosting your traffic, and when you get it right, it can make a nice impact.
