Growing technology and marketing trends have made realtors feel the first major shift in the last decade.
Today, most clients research property online, contact the agents, and negotiate prices before physically going to see it. Are you a best-in-class realtor?
This might be the best time to reward your marketing efforts using internet marketing. If you haven’t started, the following tips will help you jumpstart your marketing strategy.
1. Design a User-friendly Website
Have you ever opened a site and closed it just because it takes a long time to load? A buyer will do the same if your website doesn’t load fast enough. Including so many links and photos on your website can make it non-responsive, especially for users using mobile phones to browse.
Almost half of the users browse the internet on their mobile devices. If your site isn’t optimized for mobile browsing, your clients may find it hard to browse your website. A mobile-friendly site should have the following content to give clients the best experience:
- Content to guide them throughout the home buying process
- New listings
- Links to property-related services like home inspectors, movers, and lawyers
Also, remember to include a live chat feature on your site.
2. Create a Valuable, Relevant Blog Content
Valuable blog content can greatly help you achieve stunning SEO results. A fantastic blog can help level up SEO for real estate investors, build their reputation online, and offer clients practical advice on how to buy a property. Your digital marketing strategy can’t achieve anything without valuable and relevant blog content. It’s also important to keep updating your website content so that clients can come back seeking answers to their real estate problems.
3. Invest More Time in SEO
Search engine optimization (SEO) is an actionable way to drive leads to your site. If you implement it correctly, search engines will rank your site and web pages high during searches. Spend more time on SEO because search engines are constantly updating their algorithms. Research relevant keywords as they’re the basic aspects of SEO that can help your website make a significant difference.
Including high-ranking keywords throughout your website and blog, content can make your web pages show up higher on Google and other search engine search results.
4. Include CTAs and Lead Capture Buttons or Forms
A catching, easy-to-understand, and enticing CTA (call to action) and subscription form can greatly help boost your site’s conversion rate. Don’t include more than two CTAs on a single page; test to ascertain that all buttons and links are clickable and lead to the right pages.
5. Create a Full-fledged Social Media Marketing Strategy
You may keep on posting real-estate-related content on different social media platforms, but without a social media marketing strategy, you may never achieve your desired results. Here is a list of useful content you can post on your social media channels:
- Case studies
- New listings
- Team bios
- Testimonials
- Valuable blog posts
The secret to developing a social media strategy for your business is to share useful content to a broad audience, not creating leads in the market for a property.
Endnote
The modern marketplace has increased the demand for digital marketing skills. These internet marketing techniques will equip you with the necessary skills to help you stand out from the competition and boost your sales.
