When you create a website for your business, the hope is that it will be a huge success and bring large volumes of organic traffic to the site. While that can happen over time, chances are it’s going to take a fair amount of work and effort on your part to make that a reality. Building website credibility should be something you are actively working towards regularly. If you’re unsure where to get started, these tips can act as a guide and help you to create your blueprint for success.
Create a Professional and Eye-Catching Website
The first tip has to do with the aesthetics of the website and the first impression you are making. When visitors land on your website you want it to feel professional, reflect what the business is about and provide clear messaging and content. A clean, concise, and user-friendly design will certainly help to make this a reality. As the saying goes, you only have one chance to make a first impression. This means it needs to be a good impression.
Make Sure You Adopt SEO Practices
Another way to build website credibility is to ensure you’re using the current best practices when it comes to search engine optimization (SEO). SEO tools and practices are meant to help drive people to your website, improve the metrics of your site, and help your website to become more visible. All of this will lead to improved business overall and hopefully higher sales.
When you are using SEO tools to the fullest extent, your website will move up the Google search rankings. This fact alone helps to build credibility. People tend to click on the top few links in a search, so you want to be one of those links.
There is also the fact that SEO tools tend to be cost-effective, perfect for small businesses and startups.
Consider Adding Customer Reviews and Testimonials
You may also want to consider including customer reviews and testimonials on your website. Because these are unbiased comments and opinions it helps to add credibility to your business. It shows your company feels confident enough in its products and services that it is willing to let the customers speak for themselves.
Many people rely on customer reviews and won’t purchase without reading what others have to say. Just be sure you’re not censoring comments and filtering out the negatives. This will reflect poorly on the company.
Give Visitors a Way to Connect with You
Visitors need to know that your site isn’t some random one thrown together in the middle of the night; rather, it is a reputable business staffed by professionals. Giving people a way to connect with customer service can help achieve this. Make sure visitors can find a way to call, email, or even use a live-chat feature and connect with customer service. If you can answer visitor questions and concerns at the moment, you’ll have a much better chance of closing the sale.
Do You Offer a Satisfaction Guarantee?
Finally, it can be helpful to offer customers a satisfaction guarantee that is printed on your website. This instills incredibly important customer confidence. And more than just publishing the guarantee, you need to stand behind it unequivocally.
If you’re unsure of how to write a customer guarantee, take a look at competitor sites to get an idea of what they offer.
Every Step Helps to Build Credibility
Building website credibility isn’t typically a quick task – it requires many different measures to be used on an ongoing basis. Credibility needs to be earned, which takes time. The more you can build on the credibility though, the more organic traffic you will get, which can translate to higher sales totals.
