Presumably, over the last several months, you have visited an eCommerce store. You probably couldn’t describe it to us in detail if we asked you to, but what if we were to ask you how it made you feel? You would likely tell us whether you trusted the website or if it was aesthetically pleasing.
Did it function well on your mobile browser and was it easy to navigate? You need a web store design built on the principles of expertise, knowledge, and ongoing improvements if you want to build a successful eCommerce business.
Here are our 5 fundamentals of flawless eCommerce website design that you should keep in mind while designing your eCommerce website.
Trust Factors
Customers only make purchases when they have faith in your business, whether online or in a physical store. They won’t waste any time clicking the X icon to shut the window if they see bugs, design faults, or your website seems suspicious.
So how can you include trust factors in the web design of your online store? You can either do it yourself or outsource it. Businesses without in-house web design should consider hiring a web design agency to improve and accelerate their site optimization process.
If you want to do it yourself, three key trust factors can help you achieve this. By including these elements, you can show your clients that you are a genuine person. Not simply a faceless corporation—that they can contact and hold accountable if something goes wrong.
- Add trust seals
A trust seal verifies a website’s reliability and security. Some trust companies go so far as to give some insurance as an additional security measure in case the transaction turns out to be fraudulent. Using known trust seals guarantees a safe transaction procedure to potential customers, increasing sales and improving the user experience (UX) of online shopping.
For those looking to establish such a secure online presence, understanding how to create a website from scratch is fundamental. This process not only involves design and development but also includes implementing security features like trust seals to instill customer confidence.
- Show your contact information
Every business needs a section on its website where customers can get your contact details. It is not simply a design element. A missing ‘Contact Us’ tab is the biggest factor in customers returning to search engines. If finding your contact information is a bit challenging, you’ll miss out on a possible client.
Make sure there is a separate page or section for all of your contact information. Include an email address, a contact phone number, and a store address. By adding advanced contact options like Live Chat, a Ticket Management System, and links to your social media accounts, you can further improve this section. Incorporating a good contact section can help you understand and leverage customer insights for your business.
- Incorporate a clear return policy
This allows customers to return things if they are not happy. A clear return policy helps minimize any uncertainty or second thoughts. Many customers will choose a different eCommerce site that offers them trust and confidence in the site. This is because they can quickly return those things they don’t like. On every page, be sure to highlight your return policy in highly visible places like the header, footer, and product pages.
Enrich the User Experience (UX)
Most people’s first impressions of your site are based on its aesthetic appeal, which can affect whether consumers see your website as professional with top-notch features or as an amateur site with needless decorations. You need to strategically place high-quality photos on your website to provide visitors with a compelling UX design.
High-quality images are professional and reliable. If you have an attractive display of your product or service, there is a greater chance of seeing a rise in conversion rates. This way, viewers can get as much information as possible from the images.
Here are some ways you can do this:
- Use crisp, professional product photos.
- For more precise details in product images, use a white background.
- Multiple product photos with various angles.
- Include a zoom capability for the product photo to provide a more detailed look.
- Use clean, professional fonts to avoid clutter.
If you are not sure how to get that flawless UX design, you can easily find UX design services that will deliver everything you wish for.
Mobile Compatibility
Your mobile version must have the same impact on users as your desktop version. This will be one of the main sources of your earnings at a time when mobile marketing is still on the rise.
On a mobile device, it’s harder to convey the same mood and message as on a desktop. Mobile devices’ smaller screens make it more difficult for users to navigate your website and maintain curiosity. It is essential to pay attention to your mobile eCommerce website and modify the design. Designing and publishing a mobile app can also provide users with an optimized experience of your eCommerce store.
For example: If you are working in the online fashion industry, then you can check this list of the top Shopify clothing apps that can give you inspiration and enhance your online presence. Looking for ways to optimize your mobile presence can lead to an increase in your revenue.
Add Customer Reviews and Product Descriptions
Customer reviews are one of the first things consumers look at before deciding whether or not to purchase a product. Make sure it’s easy to find and read the product reviews. People spend a lot of time reading them, so make it enjoyable for them by including:
- Starred ratings
- Showing reviews that are easy to read
- Providing an overall rating for the items
The product descriptions on your site are essential and have a significant impact on customer purchases. Visitors can better relate to their purchasing demands the more enticing the fonts, descriptions, photos, and videos are.
Even though product descriptions are not a design component, paying attention to them over time can undoubtedly improve your return on investment (ROI).
Minimalistic Design
eCommerce websites typically include a lot of content. Users must sift through a variety of items and associated information in order to find what they’re looking for. A complicated design would simply make things more difficult.
Choose a minimalistic design with neutral colors instead, such as a white backdrop, which can provide some nice contrast against the item details. Minimal branding against a white backdrop has a greater chance to appeal to a broad audience.
However, simplicity is not the same as minimalism. Your website must still exude professionalism and polish in terms of branding and design. Again, learn from the best. Monitor your competition. Catch sight of what they do well and what they do wrong and make adjustments accordingly on your own website. Check these sites made with ThemeRex for more practical insight and get inspired.
Final Thoughts
You cannot achieve a flawless eCommerce store design in one go. You need an approach that is more continuous and evolving. Following the latest trends can help you to keep up with your customers’ needs.
This article has provided you with the fundamentals of flawless eCommerce website design. It might take time and work to build your own eCommerce website, but with these tips, it will be simpler to identify the priorities that will help your next project succeed.
