Looking for money-making ideas such as easy ways to get advertisers on your site can be very challenging at times.
You know you can make passive income from your website, but you do not know how to go about it.
If that’s the case, then this article is for you.
I will be discussing easy ways to get advertisers and make money from online advertisements on your website.
However, it’s also best for you to consider this money as a passive income rather than a major money source. It eases the pressure of not racking up big figures immediately.
That being said, let us get to my top 5 easy ways for you to get advertisers on your website.
Build Your Site: Improve Traffic & Indicate Your Advertisement Gigs
In simpler words, this means, “help people to find you.”
Getting advertisers on your website starts with letting your visitors know that you are available to do their advertisement jobs for them. However, you first need to ensure you attract a high number of daily visitors. The quick way to go about this is picking a blog niche and delivering unique content that will catch people’s interest.
You can then monitor your website’s traffic with website monitoring services or third-party plug-ins like Google Analytics. These services provide information like your page views, average time on site, and percentage of new visits.
You have to note how these numbers build-up since that’s what prospective advertisers will request from you.
As soon as you finally start to enjoy higher traffic and web visits, drafting a plan to announce your advert gig comes next.
One right way to do this is to create an advertisement page and create an advert link that directs people to it. It would be best if you considered placing the link somewhere visible like your menu bar. You can also include engaging visuals and a short message displayed below every of your blog posts.
With that, you are letting your web visitors know that you’re available to take on their advertisement gigs. Details to be included on the advertisement page should consist of essential statistics that show the high numbers your page manages to rack up. The content of the advert page must be convincing enough to whoever reads the page.
You can also consider using plug-ins like AdRotate, AdPlugg, or third-party software like the OIO publisher. The OIO publisher is cool because it works well on other sites asides from being a WordPress plug-in.
Besides, the OIO publisher allows you to sell ads and receive payments via its backend engine. The system automates everything.
Affiliate Marketing
How does it feel to be paid per product sold from a company that is not yours?
Feels great? Yeah!
That’s what Affiliate Marketing offers. Becoming a part of a company affiliate marketing program is an excellent way to make money online while blogging. All you have to do is create exciting ads or short product descriptions on your website that links to the advertised product pages.
As an affiliate, you will be acting more like a salesperson, except that you won’t be under any pressure to set targets. Your content has to be interactive and engaging enough to convince your audience to purchase the product. Easy as that.
In addition, the commission or cut per product sold varies and depends on the contractual agreement. It can start from 10% up to about 50% cut per product sold or even more.
For instance, a commission of 20% on an average product of $80 will see you obtain $16 per product sold via your referral link. It’s as straightforward as that.
To get started, you can check my comprehensive list of affiliate marketing programs that are worth considering.
Targeted Advertisement: Work with Ad Networks
While surfing the internet, you must have probably come across some rectangular pop-up boxes with “Ads by Google” displayed on them. That’s how AdSense, a typical ad network operates.
These ad networks act as intermediaries between prospective advertisers and bloggers like us who want to advertise for people.
One advantage of these is that it gives you the platform to work for those firms you normally might have been unable to reach independently. So, you are eased by the stress of writing catchy proposals to get attention. However, these ad networks are middlemen, so they also take their cut of the work.
That being said, some of the ad networks consider the type of content on your site. For example, if you run a website that gives game reviews, you will likely be getting gaming-related ads. The network tries to provide something your audience can better relate to.
Below are some of our recommended ad networks you can try out.
- Google AdSense: joining this is free, and the network does not have any specific website traffic requirement. Also, it displays only ads that match your website.
- SmartyAds: an ad network that offers pop up videos with rewards after seeing them. Joining has a requirement of at least 300,000 monthly views.
- Media.net: serves Yahoo and Bing ads. Suitable for starters as well. No traffic requirement here.
- Exponential: it offers a very high CPM and requires you to have at least 500,000 views per month to join.
- PopAds: offers high CPMs and a cost per view (CPV) system. It’s also compatible with all websites, including the ones with adult content.
Other ad networks include Propeller Ads, BuySellAds, Appnexus, and Conversant media.
Approach Companies
So far, we have been discussing only the ways to make companies attracted to you. What about you reaching out to them. Sounds Great, Yeah?
The truth is that we have several thousands of blogs that are probably looking out for advert jobs too. Hence, sieving through the endless list and making a great choice can sometimes be stressful for some advertisers.
Besides, some of these companies might not just have given it a thought.
This is where you need to make a move. Before then, you need to use CRM tools to track your contacts and leads for better conversion. Make sure you have interactive contents that your audience finds engaging. As long as your website generates enough traffic, you can begin to watch out for target firms in similar niches to what you do.
For instance, you would not want to bring pharmaceutical-related ads to your car maintenance blog. It just does not make sense. Your audience visits your page often because of what you offer; the car maintenance topics. So, any ad that you will introduce should flow and be related to cars.
Also, in reaching out to companies, it is best to ensure you have a well-drafted winning proposal. Consider studying the market to say what will interest the advertiser. Another key tip to note during the negotiation process is trying not to sound persuasive. Rather than telling them why you think you’re qualified, let them see what they stand to gain from accepting your offer to advertise for them.
Your other selling point should be in letting the company understand that they stand to lose nothing. It’s either you attract leads that buy from them or not. Either way, it’s always a WIN-WIN for them.
Sign Up with Popular Advertiser-Publisher Programs
With the gig economy’s rising market, registering and signing up with a popular advertiser-publisher program is another of the easy ways to get advertisers on your site. By signing up with these ads programs like Adcash or AdBlade, you will be added to their publishers’ list for prospective advertisers to choose from.
This option is straightforward, and all you have to do is generate enough creative advertising ideas to keep racking up high traffic on your website. Once advertisers notice you get many visitors per day, they will undoubtedly message you to make an offer.
Conclusion
While getting advertisers on your blog, it is also essential to study your audience’s reaction to the introduction of ads. You would want to avoid a situation where your use of ads discourages the same audience that gives you so much traffic.
Besides, the options we have discussed might not work for everyone the same way. There’s a need to do some additional personal research.
For example, you can consider changing your ad space’s location if you notice negative comments or lesser activity. It’s all about tweaking the process till you get the perfect one for you.
