The US retail e-commerce of fashion related accessories and apparel is expected to cross $103 billion in 2018. This figure indicates that apparel and accessories are one of the largest product categories in the e-commerce industry. What’s more, the next few years are predicted to be even better for fashion e-commerce business as sales are projected to surpass $170 billion by 2022.
If you want your share of these profits, then now is the time to build a compelling fashion e-commerce brand. But beware, online customers settle for nothing, but the best and competition is very fierce. While in a brick and mortar fashion store, the assistant can help people around in deciding what to buy. But in the online world, your website visitors want to see a clean design paired with awesome user-interface and easy to read fonts.
A fashion e-commerce business website should have certain features that can make it easy for visitors to navigate through the website. However, it can be a little tricky to incorporate these essential e-commerce website features. Luckily our team of experts has compiled a concise list of design features each fashion e-commerce website must have. Keep reading to learn more about the best features you should keep in mind while designing a new fashion e-commerce website or redesigning an existing one:
Easy Navigation
According to a survey, 76% of consumers say that the most important feature a website should have is ease of use. Use a simple and clean design template that helps shoppers to get what they are looking for. Stay away from unnecessary design features that can clog up the path to purchase. Remember, being an online merchant, you only have a few nanoseconds to make a successful sale.
Focus on an easy to navigate theme that can ground new shoppers to your website’s interface. We love the simple yet effective top-of-the-site navigation feature offered by HUMAN:
Mobile Compatibility
This era is witnessing the rise in mobile-only shoppers. Many people use their smartphones or hand-held devices to make an online purchase. This is why your fashion e-commerce business website should flaunt a responsive design is a feature that can scale the website’s appearance according to the screen size in which it is being viewed. Not only will it help you attract more traffic towards your website, but will also help you improve search engine rankings. Google is now prioritizing websites that are mobile-friendly over those that aren’t.
Quick Loading Time
Did you know that almost 40% of online shoppers will leave a website if it takes more than 3 seconds to load? In the end, your website’s beautiful design is secondary because the visitor won’t get a chance to see it if your website’s load time is dreadfully slow. So, avoid your bounce rate to rise by focusing on developing a website that loads quickly. The key is to use compression tools and plugins which make sure that even your largest image and other graphical elements on the website load within a second.
Multilingual Support
As the internet continues to grow beyond our wildest expectations, it is important for businesses to get that competitive edge. A multilingual website can help you achieve an expanding client base and helps you generate greater sales volumes.
As the process of internationalization unfolds, a WordPress theme that offers multilingual support will become a necessity for all businesses.
Pricing Tables
The first thing which a customer sees after the product image is the product price. Hence, a pricing table plays a crucial role in helping a customer convert. It should be eye-catching and also have the ability to clearly, indicate the features and prices of different fashion products offered by your brand. We love the pricing table in this Barbershop & Tattoo Studio WordPress theme.
How to Choose a Woocommerce Theme for Your Fashion E-commerce Store?
Now that you have a clear idea of which features to keep in mind before launching your e-commerce website, it is time to find the perfect WooCommerce theme. Here a few suggestions that help you choose a theme that meets all your business needs and attracts customers:
- Try this!
This Marcell theme is an excellent choice, to begin with. It’s minimal and modern design is 100% compatible with Woocommerce and is perfect for a variety of niches. Whether you are developing your own fashion blog or launching a leather skin shop – this theme fits the criteria!
- Research!
Before you finalize a theme, don’t forget to do plenty of research. You will see a lot of professionally designed themes which are moderately priced. Also, read up on the latest trends and practices in fashion e-commerce websites. Take a look at this list of inspiring online fashion stores that are known for their clean UX and design.
- Contact a WooExpert!
A WooExpert is someone who can develop a customized theme for your fashion e-commerce website. Whether you want to tweak an existing theme or develop on from scratch, reaching out to a WooExpert will help you solve all your theme dilemmas in no time.
Conclusion
We hope this concise guide helped you get a grasp of the basic design features your fashion e-commerce website should have. To learn more about other design features, read this blog where 72 Must-Have Features for all sorts of e-commerce websites are discussed in detail. You can modify these features depending on the kind of products your fashion brand offers.
Do you have any questions or suggestions related to the primary design features a fashion e-commerce business website should have? If yes, let us know in the comments below, and we’ll be happy to answer them.
