These days, about 97% of those searching to rent or buy property do web surfing and visit websites. Investing in a strong web presence is one of the most important things in promoting luxury real estate. It takes strong design skills and creativity to truly stand out in the highly competitive real estate market.
Stunning visuals, unique user experience, and cutting-edge technological solutions are all employed to better communicate the advantages of a real estate project and attract potential customers.
In the article, we’ll review how a real estate business benefits from good website design and show 15 outstanding works by top real estate website design agencies that can serve as inspiration if you’re creating a luxury real estate website of your own.
How Luxury Real Estate Business Benefits from a Website
For a modern luxury real estate business promotion, a website is everything. It allows potential buyers to get a comprehensive picture of the project, available options, and surrounding infrastructure. A website defines the brand’s voice, highlights the advantages of a project, and appeals to what’s important to your client.s Let’s take a look at each of these points closer.
Lead & sales generation
Think of your real estate website as a salesperson that works round the clock, with no breaks or weekends. By employing various marketing strategies, including content marketing, lead generation campaigns, and pay-per-click, you can ensure steady growth of website visitors, which consequently turns into more sales.
Strong brand positioning
A luxury real estate website with unique visuals and storytelling elevates your business among competitors. It is essential to ensure that the website reflects the important aspects of your project and values relevant to the target audience. This helps your housing complex reach the top place in a selection list of potential buyers.
Help customers learn more
Since the current capabilities of web technologies are much bigger than even a decade ago, a luxury real estate website can serve as a comprehensive guide for your project. Of course, hardly anything can substitute a real-life visit, but apart from this option, a well-executed combination of visual elements and narrations in the form of a website can come quite close to a guided tour with an agent. This way a website helps potential buyers to get a comprehensive picture of the project, its concept, amenities, and strong selling points.
Prominent Examples of Luxury Real Estate Website Design
Poklonnaya 9
The website’s typography and beautiful animations do a great job in supporting the allusions to Art Deco style, which is evident in the architectural solutions of these premium-class apartments Poklonnaya 9.
Eniteo
The use of uncommon muted shades of green, beige, and gray make the website of Eniteo residential complex standout, fortifying the project’s sophistication and non-banality at once.
Victory Park Residencies
By using serif and script typefaces together, the website of Victory Park luxury family residences marvelously highlights the mix of downtown chic with out-of-town greenery and tranquility.
Composition No. 24
Composition No. 24 website greets its visitors with an animation of a cubist painting transforming into a residential complex, referring to the Russian Avant-Garde art movement, which is the project’s main inspiration.
Nieuw Bergen
Beautiful yet discreet in its use of color, the website of Nieuw Bergen luxury living complex in Eindhoven effectively transmits what the project aims to be: hyper-modern, sustainable, and iconic.
168 Plymouth
The website of 168 Plymouth residential project located in Brooklyn Historic District starts by showing photos of factory buildings erected at the turn of the 20th century before they were transformed into luxury apartments, supporting the concept of heritage and continuity.
Ever
Ever’s website’s earthy color palette and cinematic videos perfectly convey the idea of luxury living in harmony with nature, which is the project’s main selling point.
inspiir
Every aspect of the website of inspiir, a real estate project located in Saint-Sauveur, Québec, is built with the idea of the brand’s slogan: “Discover your life in nature”.
Boynton Yards
The website of Boynton Yards science and innovation community in Somerville, Massachusetts can be called minimalistic in terms of design, but definitely not in terms of information, offering exhaustive insights about the project itself and its community benefits.
The Urban Village Project
https://www.urbanvillageproject.com
Created by SPACE10 design lab and EFFEKT architectural studio, The Urban Village Project is based on three foundational principles: livability, sustainability, and affordability. The project’s website does a great job exploring each of them.
LeCrans
The use of serif and sans serif typefaces together with beautiful photography makes LeCrans website a stunning business card for the Swiss ‘Alpine haven’.
Astris
Built around the concept of stars (in Latin, ‘astra’ means ‘stars’), the website of luxury living project Astris starts with a beautiful intro animation showing how the building made of stars transforms into a real-life construction.
Altera
https://www.altera-immobilien.com
Altera Bauträger GmbH website serves true to the company’s vision of blending innovation and elegance. Thanks to the chosen color scheme and smooth animations, it feels modern, smart, and high-quality.
Grand + Nash
The website of Grand + Nash creative office campus located in California does a great job in exploring the project’s amenities and design solutions aimed at providing a truly balanced work-life experience.
The Highloft
Located in the heart of Athens, The Highloft is a versatile space suitable for events and photoshoots. By using digital sticky notes and stylish photos, the project’s website effectively communicates its advantages to visitors, subtly leading them to the “Book Now” button.
