Setting up a business website is one thing, spiraling it towards success is another. The competition in attracting new clients to your business webpage is fierce considering 24 posts are published every second on WordPress. However, you don’t need to bang your head to the wall with all the worry flooding your mind.
The right tools can help any business succeed. This rings true in the case of your WordPress business site as well. WordPress plugins for small online business serve as weapons that can help rocket your business to success. So, without further ado, let’s dig into eleven WordPress plugins for small online business that ensure your venture’s online progress.
Yoast SEO
Your website is akin to a scarecrow standing on a lonely field of crops if it does not pay homage to SEO. Search engine optimization (SEO) is the crucial armor needed to attract the target audience and raise your business’s ranking in search engines.
The Yoast SEO plugin ups your Google ranking, driving more traffic to it. The plugin focuses on assisting you curate content that pleases the search engine and gets you a better ranking. It encourages the use of keywords in various areas of your content properly including the heading, alt tags, meta description, and so on.
Jetpack
This is an all-rounder WordPress plugin that no small business should ignore. Jetpack is a highly recommended plugin, which offers a bunch of features that attempt to multiply your growth. These include features of mobile-optimization, traffic boost, site customization, site security, and website performance among other things.
On top of all this, Jetpack creates sitemaps that help the search engines to index your page easily. Not to mention, the plugin automatically shares published content to search engines, which aids in enhancing your reach and traffic.
Akismet
Spammy comments leave a poor impression on your reader and reflect a failed attempt at content moderation. The plugin, Akismet can help sort this out though. It is the bodyguard that your business website needs for blocking spam comments.
With its anti-spam nature, the plugin checks comment and separates the spam from the non-spam comments. Akismet sets a status history for each comment too so that you can view them as well. Remember, fishy links can take down your search engine ranking, which sets up the significance of this plugin.
OptinMonster
Besides the cute monster logo, OptinMonster is an applauded WordPress plugin for boosting conversion. The tool is helpful for converting customers, who abandon your website, into your email subscribers. Numerous case studies reveal the effectiveness of this plugin in increasing conversions.
Take for example a case study of Bulky, a social media tool for Buffer. It converted 52.94% of its targeted visitors by employing plugin and changed 4.47% of the abandoned visitors to free trails.
Analytify
No business can truly soar to success without keeping tabs on numbers. These figures provide a realistic analysis of the complete business picture. You need such a complete picture on your WordPress site as well, which is why Analytify is crucial for progress.
The app brings all the stats from the Google Analytics data to your business website’s dashboard. You can view all the numbers on unique visitors, sessions, bounce rate, page views, the average time on site, and so on. It also presents individual stats for pages, posts, and custom post types so that you can have an inside scoop into how well each of your posts is doing.
MonsterInsights
Since businesses are more about numbers and analysis than anything else, the plugin MonsterInsights is another important tool. Much like Analytify, this plugin also brings data from Google Analytics to your dashboard.
In addition to this, MonsterInsights allows deeper tracking of the figures as well. With this plugin, you can keep your eyes on the outbound link clicks and downloads that your business page receives. If you own an eCommerce store, you can also analyze your sales via the plugin.
Wordfence Security
Wordfence security is one most top-rated WordPress plugins for small online business that you need for erecting safety walls around your WordPress small business site. After all, no success is attainable without first ensuring the security of your website. Sadly, stats show that WordPress is a rather vulnerable target for hackers with over 70% of the WordPress installations sensitive to hacker attacks.
In this context, Wordfence security is a renowned security scanning plugin. It protects your business site by banning suspicious IPs, running routine alerts and scans, and blocking brute-force logins.
Salesmate
It is good to attract new clients, but all the efforts go down the drain if you fail to manage them well. This is where a CRM software comes into the picture. It helps snowball productivity by 15%. About 91% of the small businesses are already using CRM software. Since such a software is critical for going uphill, a WordPress CRM to add to your arsenal is Salesmate.
The Salesmate plugin facilitates the creation of contacts and deals. It allows you to identify and gather leads. The plugin comes with a Gravity Form that encourages capturing all the custom fields related to a potential client. In doing so, the plugin can multiply your business’s growth.
WP Forms
Having adequate contact information on your business website not only strengthens your SEO game but also helps you gain customer trust. WP Forms is an easy-to-use plugin that helps you draft various forms for your WordPress site.
Using its drag and drop form builder, you can curate subscription forms, contact forms, order forms, payment forms, and other forms for connecting with your customers. Have you seen better WordPress plugins for small online business? Share with us!
WP Smush
Images are crucial for conveying a business’s message to the readers. However, poor-quality images can do more harm than good for your business which is why WP Smush is essential. It optimizes images, making the visual content on your business website shine.
32% of the marketers share that visual images are the most important form of content for their ventures. This means that you cannot afford to ignore image quality. The tool enhances image quality as well as allows you to compress pictures without affecting the quality. All the mentioned facts make this plugin one of the most popular WordPress plugins for small online business.
BackWPUp
So, you’ve already taken measures to protect your site from hackers. But, there’s always a thick chance that a hacker can get through the restrictions. What do you do in that case? You try to save whatever you can and restore things back, which is where you need the BackWPUp plugin out of the vast majority of WordPress plugins for small online business!
Simply put, this plugin is your disaster recovery plan. It provides the necessary backup including backed up database, themes, files, and more.
Bottom line
WordPress plugins for small online business are similar to weapons that can help you steer your business to growth and success. They deal with various aspects that can set obstacles in your success. Thus, they help pave the way to progress.
