According to App Annie’s reports, in 2019, the global mobile app download will cross the $204 billion mark. The same report predicted that by 2021, the download statistics of mobile advertising spend will reach the $240 billion mark.
These statistics are proof that mobile apps will continue to gain popularity and the competition will be denser than it is today.
So, as a marketer, you don’t just need to build an app, but also invest to gain popularity and reach maximum potential customers.
This blog discusses mobile app marketing tips and techniques to promote your startup app. We’ve divided this post into two parts – each discussing Mobile App Promotion Tips before and after launching the app.
Pre-Launch Mobile App Marketing Tips
As the name implies, the pre-launch mobile app marketing tips are the ones that marketers and app developers need to implement before they launch the app in the app store.
Identify Target Audience and App Objectives
First thing first, you need to set objectives for your mobile app and at the same time, figure out your target audience.
For setting objectives, you should explore and learn the pain points that you wish to resolve through your app.
Some questions worth considering at this stage include – which problem your app can overcome, what are the existing solutions in the market, and where are your competitors excelling or lagging.
Keeping these points in mind, set the objectives and target audience.
Develop app Website to attract the audience
A significant step here would be developing a website before launching the app on the app store. Before the app is launched, you need to ensure a stable presence of your product.
Some of the to-dos to consider include creating an attractive landing page to pique user interest, posting a countdown timer on a website to create anticipation, writing blogs about products and related topics. You can also reward your audience with coupons and discounts.
SEO Optimization and Keyword Research
A very useful Mobile App Marketing Tips would be leveraging SEO. On your website, you can do SEO optimization of all pages including home page, blogs, and more.
Identifying the right keywords is an important part of pre-launch strategies and app promotion processes. Your app will have a better chance if you know what keywords or phrases users are using to reach your website or competitor’s product page. So, focus on natural search terms and add those as keywords to your website pages.
You can also build organic backlinks to your website, do internal linking, guest posting, and more to drive your web pages on the top of SERPs.
Outreach Initiatives
One of the best Mobile App Promotion Tips is the outreach initiative that businesses take to increase popularity and reach more customers. So, before you launch the app, make sure to create a list of all prospects and start reaching out to them in advance.
To excel in this strategy, have a ready list of all the bloggers, PR professionals, social media influencers, and experts in your niche. You should have this page ready even before you launch the app, so once the app is in the market, start promoting it. It’d also help your Mobile App Marketing Strategies if you keep a few pitches ready beforehand to send them to respect people and agencies.
Open Social Media Profiles
Another Marketing Tips for Mobile App Startups would be reaching target users through your brand’s social media handles and accounts. Ideally, you should open social media profiles 2-3 months before the app launch.
This will help you to reach your target audience, build connections in advance, and collect adequate information, reach, and also keep user’s interest in the place.
Post-Launch Mobile App Marketing Strategies
As the name implies, the post-launch mobile app marketing tips are the ones that marketers and app developers need to implement after they launch the app in the app store.
App Store Optimization
ASO services are gaining popularity because of their role in-app marketing. The foremost marketing tips for mobile app startups are optimizing the app store.
The idea of app store optimization is to work on the app’s page on the app store in a manner that it fits to appear in the search list as soon as the user enters keywords. For this, you can take help from App Store optimization Services.
Ideally, app store optimization for an app should be done in a way it attracts and entices users enough so the app is downloaded by users in one go. Your goal as an app developer or marketer should be to get app features on the Play Store and Apple Store.
Paid Promotion through App-Install ads
App Install ads allow users to install an app directly from the ad displayed on other platforms or apps. Depending on where the ad appears, any content can be added, modified, or removed during the ad serving process.
App-install ads are one of the most effective mobile app marketing tips. When driven with the right strategies and in the right place and time, the app-install ads tend to draw significant benefits for the application on the download count.
Make the App Easily Shareable
A simple strategy you can adopt is making the app easily shareable. Your start-up app should be designed in a way it gets easily shared. So ask your designer or developer to add native elements that make the app easily shareable on all the social media platforms.
Incorporate Reviews
Will you download an app that doesn’t have enough reviews? I think not. Reviews from users increase the trust factor. That’s why most of the users choose an app by reading reviews and feedback from previous users.
In other words, incorporating reviews helps build trust and encourages people to rely on the app and choose it. Reviews are an important part of Marketing Tips for Mobile App Startups. So, make sure to reach to customers and get positive reviews lined up.
Pay Per Click and Email Campaigns
Pay per click and Email campaigns tend to have a massive impact on mobile app marketing results. We recommend promoting the app through pay per click on search engines and also promoting it on other apps.
Depending on the demographic of your audience, eMail campaigns can be a great start for establishing a marketing strategy. You can send values, details, and features of the app to people who’ve subscribed to your blogs or send cold emails to attract user attention.
Add Analytics and Monitor You App’s Performance
Tracking and monitoring app performance using the KPI metrics will help better understand the results and learn what is working and what you’re failing at. So, once your app is launched, make sure to track all metrics such as downloads, bounce time, uninstall count, and more.
From time to time, you should track how people are using apps, feedback from users, and being attentive to feedback.
Bottom Line
Hundreds of mobile apps are developed every day. However, only a few land a spot among the top 10 apps in the app store. In this blog, you came across all those Mobile App Marketing Tips that can help you place your newly launched app in the top 10 list, despite the increased market competition.
Let’s Build a Top-ranking App Together
We have learned that the success of an app depends on the Mobile App Marketing Strategies the developer and marketer follows. At Tvisha Technologie – Mobile app development company – we understand all that takes into making an app successful in terms of both its performance and popularity.
Over the years, our experts have developed thousands of apps from different categories. But that’s not all that we do.
We have got a specialized unit for Mobile app Marketing – GeeksChip – a digital marketing agency that offers digital marketing, SEO, and app marketing services.
So, if you’ve recently developed an app or you’re planning to develop one and launch it with the purpose to get maximum downloads and popularity, both Tvisha Technologies and GeeksChip can help.
At Tvisha Technologies – a mobile app development company, we’ll develop you a high-performing, seamlessly working app, and at GeeksChip, we’ll market it to core users to get maximum downloads and results.
