Opting for a befitting website theme could be a taxing process. Your theme consists of the overall appearance, style, and feel of your website. It also involves things like the color scheme, layout and style elements. Essentially, your website theme should represent your brand and must influence the overall user experience of your site. In case you need to choose the right theme, it is also important to consider the perception of the visitors. A visually enticing website generates a sense of curiosity among your visitors and helps them to get to the relevant information quickly and seamlessly.
Nowadays, there is a myriad of attractive and intriguing themes that you can choose from, but you shouldn’t judge a book by its cover. Instances like poor coding, Search Engine Optimization issues, slow speed, and mediocre user experiences could be a major drawback. Before thinking of how to choose the right theme that suits the requirements of your business, you need to consider some ideas to help you make the best choice.
Understand the Kind of Business You Have and Choose the Theme Accordingly
Every website comes with its own attributes. It’s fairly common in the domain of web designing to neglect these attributes of a website. For example, an e-commerce website should be focused on the products, so the CTA buttons should be easy to locate for the target audiences and the pictures have to be of high quality.
A corporate website should emphasize the qualities of trust, power, and security. These are only a handful of elements about the websites that are to be kept in mind. To decide on a theme for your new website, you should be absolutely clued into these specific elements.
A Set of Customization Options
Every website theme needs some adjustments and tweaks to fit your business requirements, so you should make the necessary improvements as and when required. Having proper customization options will enable you to enhance your website theme, instead of completely redesigning it.
“There are no compulsions when it comes to customizations, but it is necessary to put together a visually appealing site that prompts your visitors to come back”, states Will Callaghan, IT expert of MyAssignmentHelp.
However, if the users are too overwhelmed with all the smart features and specifications, they will eventually lose their interest. You must stick to some of the main options that are simple to comprehend, and helps the visitors to navigate through your website easily. You need to understand that adding new features and heavy multimedia files affect your website’s loading time and show how user-friendly it is.
Make Sure to Include Enticing Typography
Typography is another crucial element when you choose the right theme. Typography can help in evoking the right emotions in your potential consumers about your business products or services. By using the appropriate typography, you can convince them to check out or to buy your products or services.
A perfect website theme can lead the visitors from one section to another, using the font sizes and typography. Irrespective of what font you pick, you create a sort of vibe, whether it’s fun or professional, informational or functional. Always make sure that the fonts you decide upon can be visible and responsive to all the browsers and computers.
Don’t Compromise with the Quality
No matter how much budget you’ve set aside for website development, the quality of the theme is an aspect you must never compromise with. If possible, you can cut down the budget on some aspects of your business, but you need to ensure that the theme you have used to put together the website is of superior quality. You should also pick something that doesn’t consume too much of your time.
Choose the Right Theme that’s Relevant, not Something that Looks Visually Appealing
Selecting a great theme for your website isn’t all that simple. Many people often put emphasis on the visual appeal, which isn’t the right thing to do. You need to put in a lot of thought before choosing a theme for your website. You should have a complete clarity in your mind that it’s not about your personal preference, rather the main objective is to understand what the needs and expectations of your prospective consumers will be in the future.
You can write down your assumptions on the user expectations about the website. Once you do that, you can start searching for the themes that meet all or most of the expectations you have listed out. Also, even though it’s significant to objectively choose the right theme, you must take your time instead of rushing into it.
Aim for Mobile Friendliness
Almost every popular website comes with a responsive theme, but that doesn’t indicate they will provide a smooth experience on mobile devices. There is a multitude of websites that will pass Google’s mobile test, yet provide a terrible user experience that ends up hampering the conversion potential.
So, you must look for a theme that is flexible and created with converting visitors in mind. Most of the websites generally come with working demos for you to play with before installing them, so make sure to test them out on your mobile and tablet.
Enhanced Functionality
Any modern theme has to support the most popular extensions and be highly compatible with the ones which have those extensions included. Each theme should have its set of documentation, which fully elaborates on what the theme can accomplish and how to put its features to good use. If you aren’t being able to find the documentation anywhere along with the live preview, contact the vendor’s support.
Focus on the Bigger Picture
Some websites are developed for fun or for non-business pursuits, but most of them are built with proper business purposes. Some websites are developed to sell services or products, others to disseminate information, and so on. People usually fall into the trap of neglecting the long-time perspective. “The idea is to select a theme after taking into account the entire situation. You should consider your website theme to be a small part of a bigger project”, suggests Andy Beaver, a programming expert working for EssayAssignmentHelp.
Opt for Touch-Friendly Navigation
While using a mobile, everyone invariably uses touch gestures to navigate through the website. People tap on the screen to check the links and swipe the screen to browse images or scroll down to check a website.
You can assess the touch gestures of a website theme with the help of Google Chrome’s mobile device emulator.
Check the Page Loading speed Appropriately
Earlier this year, Google had talked about an update elucidating that it’s utilizing the page loading speed of a website as a signal for ranking. Simply put, this means Google will rank the websites with fast loading speed, higher in the search results than other websites. Naturally, the loading speed of the website theme you pick assumes a significant role in the success of your website, now more than ever.
Before you opt for website theme, always make it a point to monitor the loading speed. According to research conducted by Google, if a webpage or website’s loading speed takes more than three seconds, 53% of visitors will leave the website.
To sum it all up, as a business, your website must be able to serve the consumers, regardless of which platform or device you are using. Building a responsive website that functions seamlessly and performs well on all devices, operating systems and browsers is the first and most crucial step you must take towards achieving the objective. In this case, having an appropriate theme can work wonders in more ways than one.
