Today, web development is one of the most popular areas in the IT field. And this is not surprising, because more and more businesses move into the digital plane. This is facilitated by the ongoing COVID-19 pandemic and related restrictions.
If you plan to collaborate with a web development company to create your own web solution for business, you definitely need to know how to stay competitive in such a niche that is saturated with brilliant products. Below we will tell you about the main web development trends in 2022, the use of which will bring your digital product to the top.
7 Hottest Web Development Trends
So let’s find out exactly what trends will allow you to create a promising web product that will be able to maintain its competitiveness even in the hardest market conditions.
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages or AMP is a technology concept, created by independent developers and actively promoted by Google in the Google search engine. This concept was first made public in 2015 to show developers around the world how to provide mobile gadget owners with an advanced user experience. Besides this, AMP is able to increase conversion.
Pages based on the AMP concept rank higher than other queries in the search engine due to the fact that they meet the requirements for fast loading and are adapted for mobile devices.
The areas of application of this technology are news sites and portals, catalogs, lightweight mobile versions of websites, landing pages, etc.
Single Page Applications (SPA)
Single Page Application or SPA is a type of web application in which all program code is loaded on one page. This saves time on reloading elements that were loaded during initialization. These applications involve the use of JavaScript code that dynamically updates the content of the page as the user interacts with it (without having to update the page). SPA is another technology that is very “liked” by Google.
Vivid examples of convenient and useful single-page applications are Gmail and Google Translate.
Progressive Web Applications (PWA)
Progressive Web Applications or PWA are web solutions built with the usage of certain technologies to achieve given performance goals, namely:
- reliable – the application is loaded instantly, regardless of the status and quality of the network connection;
- fast – data exchange through the network is fast, the UI is smooth and responsive;
- engaging – the user experience of interacting with the application is comfortable and pleasant so that users want to repeat it again and again.
In terms of used technologies, developers have to use tools such as Service Workers, Push Notifications, etc. to achieve goals such as high performance, native-like interface, ability to work on a slow network connection (and even offline), etc.
This concept was introduced by the Google development team back in 2018, indirectly indicating that such solutions would rank well in the search engine.
Artificial intelligence
First of all, we are talking about chatbots, which are based on artificial intelligence. And yes, at present, such technological solutions can almost completely eliminate the need to expand call centers, which is an extremely costly item for medium and large businesses – both in terms of taxes and workplace arrangement, and in terms of training.
In addition, AI-powered chatbots are often more effective at analyzing customer problems and finding relevant solutions than live call center employees (especially those who have recently joined this position).
In terms of implementation, these solutions can be built from scratch or on off-the-shelf AI platforms such as Google, Amazon, Microsoft, IBM, DataRobot, and many others.
Voice search
Voice search, also being an AI-based feature, helps users find information on the Internet without using a keyboard. It’s available on both mobile and desktop devices. Search engines determine the meaning of words using an ASR system (automatic voice recognition system), which converts the voice to text and then uses it as a normal query key in the search field.
This technological solution was first introduced by Google in 2011, after which, years later, world-known voice assistants such as Siri and Alexa appeared.
In general, voice search can be considered not only a newfangled feature but also a tool that increases the accessibility of a web product for users with disabilities.
Serverless architecture
Serverless architecture is a way to create and run web applications and web services without the need to manage the infrastructure. At the same time, these applications and services are still based on servers, but they are managed by the hosting provider. In particular, owners of serverless solutions don’t have to deal with provisioning, scaling, and server maintenance.
As a result, the product owner’s side saves time and money by being able to focus only on business logic and user interface development. One of the most famous providers offering this architecture is Amazon.
Advanced Security
Given the fact that even global giants such as Facebook are regularly hacked and leaked, users of web applications and websites want to be sure of their privacy.
Today, in order to provide advanced security for an ordinary website or application, you can use the services of trusted hosting providers by choosing the shared hosting option. They usually use top-notch security solutions and firewalls that are not available by default in other types of hosting. Also, you have to follow the GDPR (or CCPA) policies to ensure your users keep their data private.
For more security-demanding websites and applications, you may need even more powerful solutions (for example, based on machine learning) that will independently monitor the entire perimeter of the network and identify suspicious activity within it.
Conclusion
As you can see, some of our trends have been holding their leadership for several years in a row, and some of them are completely new. Whatever the case, using just one of them properly in your web solution will keep your business viable for many years to come. So before you follow the beaten path and build a digital product on ten-year-old patterns, take a look at our list and think about which of the above IT concepts would help you achieve your business goals.
