Online Space is ruling the business world. Having an online presence is no longer a choice; it has become imperative.
Speaking on online presence, you will know how critical Search Engine Optimization is to succeed online. And with the massive potential that there is, SEO is ever-evolving and becoming more competitive like never before.
So, if you want your website to rank high on the Search Engine Result Pages (SERP), you need to be in tune with the latest SEO trends all the time. Let us look at the latest SEO trends that will enable your website and web applications to do just that. It is also what any top SEO Company always targets.
Voice Search
If you want to know the latest significant change in SEO in the current times, Voice Search has emerged on the mega search engines. Some of the latest studies on the subject that up to 58 % of the recent searches now made over the use Voice to search for any information they are looking for. Another trend that you must note is the popularity of voice applications like Alexa,
Google Assistant, and so on. It means that online marketers now need to focus on conversation marketing skills. It means that you need to translate written content into natural language. The change in the vocabulary will give you an opportunity with your potential customers at a personal level.
In other words, you need more conversational content on your website and web applications.
Featured Snippets
Are you aware of Google’s featured snippets? They are a way to help users find answers as quickly and efficiently as possible. For this, there is no need for them to click through an ad or another website. The purpose is that once they are in this, box-Google will give their opinion on what people should do next based on original search terms!
However, it just does not stop there. There are times these boxes come equipped with extra information from other sites related to your inquiry. It means that for this, you need not anywhere else when looking into something new–such has happened recently about how best to drink water while hiking.
It is a vital feature that the present-day top SEO Services need to explore and optimize.
For putting the B2B SEO strategies in this aspect, you need to note that Google likes to present information in a clear and concise list form. If you’ve ever searched for recipes on Google, then the ingredients page is likely one of your favorites!
Speed up Your Websites Page Loading Time
Google’s recent algorithm update has made page load speed a much more significant factor in the ranking than it once was, and this is because one out of 4 users will bounce from your site if they don’t see an answer within 3 seconds.
The average mobile device reads websites with speeds at around 600-800 KB/s (kilobytes per second), but computers can handle over 5 MB/s – 10x faster! It means that even when you start loading fancy graphics or videos onto pages, there are still things like text animation, which should happen almost instantaneously; anything slower risks losing customers before ever getting started on what they came into your site for solving their problems.
It is in line with this that you improve your website or web application’s loading time. It also would take care of your website’s user experience, which also determines the SEO factors.
Yor Web Applications Need to be Mobile Ready
In 2022, it may seem that mobile optimization has been around for a long time. Many SEO professionals will know that as of March 2018, after the rollout of its first index specifically designed to be indexed on mobile devices alone. Many people didn’t have much hope in ranking before then, given how significant desktop browsing behavior continues to be towards online success these days.
But what you might not realize is just how crucial having both versions up to and running does become when considering your Google position: since 90%+ traffic comes from smartphones nowadays!
So, SEO professionals need to be aware of the latest mobile optimization strategies. It would determine whether your online business will stay ahead of the intense competition that has become prevalent in the current online space.
Conclusion
To sum up, we can say that this is a time to start thinking about improving your marketing strategy. SEO is changing and evolving, so we must keep up with the changes to avoid being left behind when 2020 comes around! But don’t worry – there are plenty of ways for businesses like yours who want help adapting their current campaigns or building new ones from scratch should accommodate these principles before long-term success becomes inevitable (and hopefully rewarding).
