If you want your website and/or shop seen online, you need to optimize it. It concerns key phrases, links you get from other sources, and a lot of analysis. Moreover, the trends and requirements change every year.
This means you need to analyze and fix even more.
Gladly, if you have a WooCommerce site, there are a lot of WordPress plugins that will help you harness SEO and monitor every change, adjusting your pages to the requirements of the niche in 2021.
We’re here with a handy list of such plugins that will cover all your optimization needs!
First of All, What’s WooCommerce?
WooCommerce is an amazing open-source eCommerce plugin for WordPress. A lot of online shops you see online are made thanks to it. Any business can open a store using WordPress, no matter if it’s a large manufacturer or a small family store.
The plugin was launched 10 years ago, in 2011. It’s easy to install and understand and offers a lot of free features for merchants.
And What Is WooCommerce SEO?
WooCommerce SEO is a section of optimization that concerns businesses using WP and the plugin. It aids better ranking, brand awareness, more conversions, more traffic, etc.
To optimize a site, you need to do so much:
- Find the right keywords;
- Use them properly;
- Adjust product descriptions;
- Create appealing metadata;
- Get links in guest posts and naturally from relevant sites;
- Improve user experience, etc.
This is a lot of work, and you need top specialists and software.
While you may already have experts on the team, we’ve prepared a list of effective WooCommerce SEO plugin options. They touch on keywords, unique word count, link quality, site template, rich snippets, etc.
Enjoy!
The Best Plugins for WooCommerce Store Optimization
Below are some of the best SEO WooCommerce plugin choices that will make analysis and troubleshooting a breeze.
Yoast
This seems to be the most famous plugin of them all. It has over 5 million downloads! Use it to fix anything connected to on-page optimization. You can use the free version – it has all the essential functions. But there’s a premium for those who need more.
The main features are:
- Google algorithm updates;
- Recommendations for interlinking within the site;
- Around-the-clock support for free for a year;
- Insights into the content you post;
- Checker for content readability, and much more.
Adjust breadcrumb links with it, create better content, and get to a higher place in the ratings in a short time! You can also work on the technical part of the site using this plugin, even though it’s not entirely focusing on it.
For on-page processes, this is the best.
Rank Math
Another amazing SEO plugin for WooCommerce is Rank Math. Install this plugin to have access to a wide array of features that will make your optimization much more effective.
First of all, there’s a setup wizard that sets up the plugin almost by itself.
Then, you can use all of the following features:
- Schema markup configuration;
- Unlimited keyword optimization;
- GSC integration;
- Keyword analysis according to their ranking;
- GA integration;
- LSI keyword analysis;
- Automatic standard settings.
Local business optimization becomes much easier with such a tool. It has lots of advanced functions, as well as 30 tests for the best results.
All In One SEO
A very powerful competitor of Yoast, All in One SEO has something up its sleeve as well. While it’s not as multifunctional, this is a great option for those who don’t need to get too deep in the algorithms (which is absolutely fine).
The wonder of this plugin is that it’s working auto. So, you don’t need a lot of setting or constant monitoring to see if everything’s right.
Here are the main functions of this choice:
- GA support;
- XML map support;
- Work with robots.txt;
- Editor for files;
- A blocker of the bad bots;
- API, etc.
It’s compatible with PHP 7 and has its own exporter and importer. The plugin is very decent and frequently updated.
SEOPress
If you’re looking for a universal instrument that works with both frontend and backend and has no ads or other distractions, this is the one. SEOPress is white-label, used by over 150,000 WP sites.
There are free and PRO accounts. This is what you can get with a free one:
- A quick setup due to an installation wizard;
- Deep analysis of tour content;
- An ability to optimize for unlimited keywords;
- Preview for SERPS from mobile and desktop for better metadata;
- Social previews for SNS like Facebook and Twitter;
- The page title and metadata improvements;
- GA integration, etc.
If you don’t have an XML map of the site yet, this tool will help you build it in minutes. Its recommendations are compliant with GDPR.
The PRO account has all this and other features to do a deeper analysis.
SEOPressor Connect
Yes, the name reminds us of something, but this is a different kind of plugin. It’s also very useful for your WooCommerce site, though. To prove that, here are the features:
- Real-time keyword analysis;
- Convenient alerts if you over-optimize;
- Auto Smart Links to make sure your internal linking is fine;
- LSI research and analysis;
- Snippet recommendations;
- Social media optimization, etc.
Try different keywords for your product descriptions and posts and let SEOPressor Connect analyze their performance. Thus, you can find the one combination that works best and rank #1 for it!
Broken Link Checker
For easy SEO link building, you should not only publish great content and cooperate with other websites but use tools to monitor your pages. If you have a great backlink that’s bringing lots of traffic and the page becomes a standard 404 error page, you’re going to lose big time.
That’s why you need the Broken Link Checker plugin. Once every 6 months, run it to analyze your site and see any broken pages. If there are some, redirect them or create fun messages that will take people’s time and attention while you’re trying to restore everything.
Some people like to check more often, but the plugin is a bit heavy for that.
Elementor
This plugin may not have been on the list of your expectations, but remember how important a page template is for WooCommerce optimization. Products that sell have a ton of different kinds of information on their pages.
Look at Amazon’s TOP selling items! They have video tutorials, reviews, photos as reviews, FAQ, description, shipping details, and more.
WooCommerce also has a rule of thumb – 1,500+ words of unique information on every page. That info needs to be divided into proper sections both for users and search engine crawlers. Here are some elements the tool will help you put on product pages:
- Media content;
- Breadcrumbs;
- Product titles and descriptions;
- FAQ sections;
- Shipping info;
- Schema data, etc.
Asset CleanUp
This is another useful instrument that will make your pages faster and allow you to remove unnecessary elements from them. For example, while users are browsing through your blog, they don’t need cart fragments, right?
They are pretty heavy and will make the page load for extra seconds, which, as we know, is never good.
So, you can just remove the fragments from all pages of the blog. Speed is an important factor both traffic- and ranking-wise.
Here are some things you can disable with the tool:
- The slider elements from pages where the content doesn’t need the;
- WooCommerce styles, scripts, etc. from pages of the site not related to eCommerce;
- AdSense from the pages with no affiliate links, etc.
All this will make your site load faster and be easier to perceive.
Auto Image Alt Attributes
Most website owners know how to add alt text to their images. But since WordPress doesn’t allow you to do it automatically anymore, you may need this plugin. It saves a lot of time and helps to avoid mistakes by generating automatic alt texts.
The assumptions are based on the file’s name. So, make sure to include the focus keyword of the page there for the proper alt-data.
Schema Pro
Schema can make your WooCommerce site much more appealing for visitors. Markup pages by using elements such as:
- FAQs;
- Product reviews;
- Price;
- Description;
- Availability, etc.
This will help users understand whether the page has what they need. You’ll have a lower bounce rate and a higher conversion rate.
This particular plugin offers a lot of rich snippet types, including:
- Article;
- Product;
- Course;
- Service;
- Review;
- Recipe, etc.
Add schema markup to all pages that need it. You’re not only helping users but putting the essential data about your products to search engines, which may improve your rankings.
Wrapping Up
After this article, you should be knowledgeable not only about the plugins that should help you optimize your WooCommerce store but how to work on it manually as well. Software is good, but knowing what to do and how to do it is crucial.
The next time you see a drop in traffic or another problem that may concern the SEO part of your site, you know what to do and what to use!
