Web design trends have a nature similar to fashion trends. Designs that are hot today may not remain similar tomorrow and those that are not anywhere in news may become a hot topic.
However, one design trend has always remained a topic of discussion for designers, which is parallax scrolling. More and more designers and design companies are using parallax scrolling for the fact that it helps them develop websites having deeper visual effects. While parallax has got some awesome features, it is not suitable for all websites.
So, what kind of websites are suitable to be designed with parallax scrolling? And how these websites have an in-depth effect and what all goes into consideration to designing parallax WordPress themes. We are going to discuss all this and a lot more in this write-up.
Parallax scrolling has got an interactive nature. The level of engagement it brings is another reason to opt for such a design when creating websites. The sites that run purely on customer engagement should always adopt such a designing as the 3d in-depth effect it offers creates a compelling effect on the viewer.
Owing to a greater number of advantages that parallax scrolling offers, designing such a website needs you to consider some of the prerequisites in order to design a stunning website.
Here Are The Considerations To Follow
- The Loading Time
The attention span of internet users has decreased over the years and today no user would like to stick on a website if it takes more time to load. Parallax scrolling is generally used for its aesthetics and the fact that it slows down the website speed a bit needs designers to remain very careful while opting for the design. Therefore, while designing it is better to offer value to the users so that they can stick around to the website. Playing with an interesting design will help to keep users engaged in the website.
- Issues Related to SEO
SEO or search engine optimization is another factor that is overlooked while considering parallax scrolling. Some of the experts claim that parallax is just not suitable for the website’s SEO but the case is certainly not the same. However, it is better to use SEO carefully while using parallax scrolling on your website. It would help to use a definite SEO architect with parallax scrolling; however, the parallax scrolling architect is not best for mobile devices.
- The Usability Factor
There has always been a debate over the usability of parallax scrolling in web designs. Some find it great for website designing while others have views otherwise. However, a problem arises when parallax is not used properly. In case, you are using the design for a blog post or a professional website, it may lead to confusion. When visiting a website, users would surely wish to know everything about the business but in an engaging manner. Having parallax scrolling in such cases refers that that information presented to users may feel like things are scrolling a bit faster than the very first time the user would like to see. This confusion may have otherwise effect on website visibility.
- The Engagement Factor
With parallax scrolling the visitor becomes in-charge while he scrolls through the website. By doing so they get engaged with the website and are likely to keep scrolling through it if they find it interactive. Therefore, making your website interactive enough for visitors to engage would offer them a positive impression. The fact that users get instant feedback when interacting with websites triggers them to take further actions.
- The Effect Of CTA
Parallax scrolling is great to use for guiding the users to navigate through the website by using it as a storytelling element. Parallax scrolling can also be used to direct the users towards CTA or call to action so that they could take action further. Websites use such a scrolling with a guiding element on the scroller so that users could reach the end of the website where CTAs are generally placed.
- Website Speed
When applying parallax on your website, different elements will move at a different speed. And therefore, it is important to create a balance with the elements over the website. Finding that balance between creating something unique with parallax is the key for using parallax as a tool for website designing. It is a small but very significant detail that could make or break users’ impressions over the website. The speed of moving elements is very crucial because if they move at a greater speed they could harm the user’s experience. Additionally, a slower speed will also kill the user’s interest over the website.
- Parallax Scrolling Design Tips
- Ensure the design elements over your website can adjust to any screen resolution irrespective of the screen size. You never know the screens or devices your users are coming from and therefore your website must remain capable of captivating a wider range of users coming from different destinations. (devices)
- Use parallax scrolling to tell a story. It is capable of keeping the users engaged in an effectively designed website.
- Always keep a check on the speed of the website. Parallax scrolling may have the slightest effect on the speed and that is why keeping a check is important.
- It is good to employ preloading images and assets so that it could not take long to load every single image.
- CTAs are a meaningful part of communicating with the users so that they could be guided well throughout their interaction with the website. Use them carefully with parallax scrolling over your website.
In Conclusion
Parallax scrolling has the capability to significantly increase the visual aspect of a website when used properly. Not only visual appeal but also to boost UX and storytelling over your website, parallax scrolling can be of great importance for the website as a whole.
Therefore, whether you want a style upgrade or wish to improve back-end SEO, parallax is a great choice for every concern. Parallax is also a great contender for presenting the products vividly on a website.
