Text messages have long ceased to be just words on a screen. Today, they become bright, lively, and even interactive — with videos, buttons, and other multimedia elements. Thanks to RCS tech, companies can engage customers more deeply, offering richer experiences. This new approach helps turn routine communication into meaningful conversations that drive loyalty and sales.
Main Features of RCS
RCS (known as Rich Communication Services) is an innovative messaging format that supports sending multimedia content and interactive elements through mobile operators. Unlike SMS & MMS, RCS allows sharing videos, images, GIF animations, as well as including buttons for quick actions, such as calling or opening a link.
BSG’s RCS solution deserves special attention. What makes it unique is its reliability and variety of content options, allowing brands to connect with customers through visually rich and interactive messages across multiple devices.
Key advantages:
- Rich media support: enables sending images, videos, and GIFs for more engaging messages.
- Interactive elements: includes buttons and QR codes to prompt immediate customer actions.
- Reliable delivery: uses operator networks to ensure fast and secure message transmission.
- Extended message length: allows detailed, structured content beyond SMS limits.
These features help businesses create impactful communication that drives customer engagement and loyalty, making every interaction more effective and personalized.
What Benefits Businesses Gain
Implementing RCS brings tangible benefits, reflected in improved customer experience and increased marketing effectiveness.
Here’s what to expect:
- Enhanced customer engagement. Using videos, images, and interactive buttons makes messages more appealing. For example, a customer can immediately make a purchase, book a service, or get detailed info — all within a single interaction.
- Reduced communication costs. In some countries, sending messages via RCS costs less than traditional SMS while offering significantly richer content. This allows businesses to optimize marketing & customer support budgets.
- Increased conversions and sales. Dynamic messages with calls to action and personalized offers help customers make purchases faster. Practice shows that e-commerce conversion rates can increase by up to 15%!
- Reliable delivery and read confirmation. The ability to see message delivery and read status helps companies better manage communications and respond quickly to requests.
Therefore, RCS helps businesses connect with customers in ways that were not possible before. It streamlines communication and makes it easier for users to take action right away. Using RCS, companies can improve response rates and build stronger customer relationships.
How to Integrate RCS into Business Processes and Ensure Effective Interaction
RCS integration is easy with BSG, which provides a convenient API for automating message sending.
The implementation process includes several key steps:
- Register on the BSG platform.
- Create a sender name.
- Connect via API.
- Prepare UTM tags for analytics in the next campaign.
- Set up campaigns with multimedia & interactive content.
- Connect analytics to monitor performance and make adjustments as needed.
Tips for effective use:
- Add video presentations or step-by-step instructions to messages. For ex., a food delivery service can send short videos with cooking tips.
- Use buttons for quick contact with a consultant or placing an order.
- Send interactive notifications — e.g., booking confirmations with options to cancel or reschedule.
- Include surveys in your messages to get feedback and improve service.
In conclusion, RCS opens new opportunities for businesses by turning standard text messages into a powerful marketing tool. By leveraging interactive features/multimedia, companies can get closer to their audience and build trusting relationships.
