Text-based artificial intelligence is all around us, and it has become an essential part of every marketer’s toolkit. Smart software like Chat GPT is being used to produce many types of content, from complex blog posts to social media descriptions.
Even though this type of AI is very useful for generating ideas in the face of writer’s block, we still can’t fully rely on it to take over our content across different channels on its own. For our AI to produce content that speaks on behalf of our brand, we need to ensure that the intelligence is trained adequately.
There are different ways in which you can ensure that the text written by AI maintains your brand’s voice and doesn’t compromise brand identity. In this article, we will cover some practical tips on how to make the best out of AI and keep your content fresh and unique.
Let’s get started.
Choosing the Right AI Tool
While every AI is able to create generic, impersonal content for a wide audience, not all text-based AI tools are created equal. If you are looking for software that can create lines based on your brand standards, you need a customizable tool.
By customizable, we mean software that allows you to feed it your brand’s specific terms, phrases, and unique characteristics, ensuring that the generated content reflects your brand’s personality accurately.
Moreover, in order for the AI to reach its full potential, you need to feed it constantly–provide content for it to read, analyze, and mimic. As your brand develops, keep growing the AI database with fresh content and subtle changes in the brand voice and language.
When we speak of choosing the right AI tool, we must mention that the software can be specialized for creating a certain type of content. For example, if you need AI-generated social media posts, you will search for a tool optimized just for that.
Cross-sharing and Repurposing Content on Different Platforms
One way to use text-based AI to your advantage without damaging your brand identity is to use original branded content that you have previously created and repurpose it with the help of AI.
For example, you can use content like podcasts or videos to generate blog posts with AI software. The blog posts will maintain your own voice and be a genuine representation of your brand.
You can also turn this into a regular practice when hosting live streams and online workshops. Turning your live streams into blog posts is one surefire way to keep your authentic voice and originality while using AI tools in content creation.
By repurposing content, you can reach a wider audience across different platforms, such as your website and social media channels. It’s an efficient way to extend the lifespan and value of your content while catering to the different preferences and consumption habits of your audience.
Use AI for Shortcuts
AI support in your marketing and sales efforts goes beyond creating different types of shareable content. There are text-based solutions that can help you in writing emails, doing outreach campaigns, or automating customer support.
For example, tools such as text expander can save time in doing redundant tasks such as responding to business messages. This is a browser extension that assists you in writing by allowing you to enter just a simple code for a long template message.
Using this tool is such an efficient way to keep sending personal and branded messages you prepared yourself. With the help of AI, you can start saving time and energy by not having to retype or copy-paste text from other emails and documents.
Human Editing and Reviewing
No matter how advanced AI software is, if you want to make sure the final output is branded before publishing, a human editor is still required. Not only will you be sure of the quality of the posts, but the AI also has the opportunity to learn from human feedback and improve its results.
For example, SaaS SEO agencies are using different AI tools to research keywords, analyze competitors, and prepare on-site content for their clients. However, the limits of the SEO AI software are within the recommendations of what you should use for a good score.
AI tools can give you a set of keywords and keyword clusters, a potential outline you can use for an article, the required length of the text to remain competitive, and more. After AI generates all these recommendations for a desired outcome, a human writer and editor shape and form to the final piece.
When we speak of preserving brand identity online, a hybrid regime of content production is often a good practice. AI can back you up with technical information, while a writer gives the soul to the text and makes it interesting to read.
Regular Monitoring and Improvements
To be able to understand how the use of AI impacts your audience and which aspects of your content creation you need to change; continuous monitoring is crucial. Monitor audience feedback, engagement metrics, and customer sentiment regarding AI-generated content.
Gather the data about the content that works to leverage future outcomes according to the successful products. Act on the feedback received and make necessary adjustments to the AI model and content guidelines to better align with your brand’s identity and meet audience expectations.
Over to You
Text-based AI certainly provides a great opportunity to streamline content creation and communication. It allows us to create vast quantities and varieties of content in a matter of minutes. However, in order to use the full potential of these tools, human intervention is necessary.
Choose the right software. Feed it with your branded vocabulary, manner, and previously published content, so it can learn from you and mimic desired behavior. Take advantage of specialized software to share repurposed content across different channels.
Keep working alongside these tools to optimize their outputs and ultimately scale your content production and quality.
