Over the past year, 15 top video bloggers have earned tens of millions of views, advertisers’ money and a huge reach of Internet users – all this is a sin not to take advantage of an entrepreneur.
Why Is the Youtube Channel Good?
Many users do not want to read the text. The video format is much easier to understand. I clicked on the red triangle and you look at your screen. You get the same amount of information, only faster and easier. Very often, a person is already looking for a video on a topic of interest to him in a search query. And, of course, it ends up on Youtube.
If you do not want to buy YouTube watch hours, also don’t want to fall off from the total traffic that you receive from the Internet, the video blog should be promoted without buying Youtube likes. Promotion on Youtube is based on classic techniques of SMM marketing. Let’s tell you more about them.
Content is Everything
High-quality blog content is the foundation of SMM. Content should be:
regular. The information field no longer changes every day, but several times a day. If you are not ready to periodically publish new posts, but are going to do it once and again, you can forget about the popularity of the video blog. How often do you need to upload new videos? Depends on your technical capabilities.
Experienced vloggers advise doing this two to three times a week. In fact, this is a lot. Recording and editing a good video is not about posting a cat. Therefore, for a start, a perfectly acceptable figure is 1 video per week; useful.
How to evaluate the benefit a person will get from watching a video? It’s very simple: from it he must receive answers to specific questions. Therefore, first decide what target audience you are looking for. If you have an online store – publish reviews of new products in the catalog, information about discounts and promotions, manufacturer news, comparisons of products of various brands.
You are engaged in marketing and promotion – post video cases and interviews of successful businessmen, video tutorials, reveal tricks and secrets in the video; high quality. It is bad form to shoot videos on your phone. Only a professional camera, qualified filming and editing. Up to 50% of users will close the video after a few seconds, having seen an image with a blocked horizon, taken on a webcam.
Let’s say right away – you need money to make a good video. The range of prices is wide – from students to professional agencies. Therefore, immediately include these costs in the advertising budget; interesting and original. Shooting standard videos on hackneyed topics is not an idea. Choose topics for which there is little information yet, and there are enough search queries to attract traffic. If there are no such topics, present the topic in such a way that it would be interesting for the viewer to watch.
Youtube Channel Design
Let’s start with a common truth. Getting to your resource on YouTube, the viewer should understand the topic at a glance.
If you sell auto parts, it is extremely unreasonable to put a portrait of your loved one on the home page. There should be cars, wheels and motors here.
Channel design has several components.
Banner
This is a bar at the top of the channel’s main page – in the header. Many bloggers do not have one, but we strongly advise you to do it. Youtube is arranged a little differently than a regular site – there are not many images here. A good informative image with a size of 2560×1440 pixels, and even in the most noticeable place, is a big plus.
The only condition here is that the picture must be professionally made. Contact a good designer, give him a detailed statement of work. You can do it yourself if you have WEB-design skills and good taste.
Channel Icon
Small icon with a mini logo. It is displayed in Google search and Youtube itself, works on your brand recognition. You can use the same icon that you already have on your website and social networks.
If you don’t bother, the icon will be generated by the site automatically. But it will be a faceless uninformative letter or image. Therefore, it is better to make an original icon. You can do it yourself directly through the Youtube settings or, again, pay for the designer’s work.
Channel Description
A small text on the main page, telling about the topic of the video blog. Volume – up to 1000 characters without spaces. If you are an entrepreneur, add a few phrases about the company’s activities. Briefly, without water and unnecessary words.
In addition to getting to know you and your presentation, the channel description aims to optimize for search queries using SEO tools. Add some keywords and sentences to the text. For this, it is better to hire an SEO specialist or copywriter. They will select relevant keywords and correctly insert them into the text. This way the channel will be better ranked by search engines.
Customization Channel Menu on Youtube
The menu consists of several items. The more detailed and informative they are filled in, the better:
video. All videos are listed here. They can be sorted by popularity or time of addition. The section is generated automatically;
playlists. And here the videos need to be divided into groups by sections. It is reasonable to make playlists when the number of videos uploaded to the channel exceeds several dozen. Moreover, they should be on different topics. In this case, group them into sections, for example: interviews, cases, useful tips, presentations of new products from the catalog. Playlists act as a kind of video guide. The user first selects the section that interests him, and inside it he is already looking for a specific video. It is much faster and more convenient than searching for it in videos, especially if there are a couple of hundred of them;
channels. Here you can post interesting channels and subscriptions. So the client can go to partner resources on Youtube;
discussion. In this section, users can leave general comments – about the work of the channel or your company. Well, of course, you can leave comments under each video; about the channel. This is where the blog description will be displayed;
trailer. This is a video that will automatically start when the viewer lands on the home page of your channel. This should be a short general video. Like a channel description, only in video format. We’ve already talked about how important it is to shoot quality content. So, this applies especially to the trailer.
It is best to fill in all sections of the menu in as much detail as possible. Youtube administration monitors the activity of channel users. The more active are ranked better by the internal search for the resource.
You can also post the links you need on the blog. Of course, they should lead to your website, groups in social networks and to partners’ Internet resources. Links can be added directly to videos as annotations. Also a very good tool, especially when annotations appear in the video at the right time. For example, a link to order an item appears at the same time a discount is announced in a record. You just want to click and order right away, do you agree?
Also, links can be placed in the description of the video. This is usually a transition to affiliate channels or sponsor sites and grow the channel without buying subscribers Youtube.
