It doesn’t matter what is the goal of your WordPress website, whether you want to market your skills/hobbies or sell products, content plays a key role in website promotion. Practically every person who runs a WordPress website puts time and effort into creating content that educates and engages users.
But here’s the deal:
Just a few bloggers know about the importance of SEO copywriting and try to write SEO-friendly copies for their WordPress blogs.
Although writing user-friendly content that provides readers with valuable information is a primary goal of every blog, optimizing your copies for search engines is another great way to promote your WordPress website.
Why Should You Write SEO-Friendly Copies for Your WordPress Blog?
If you know how to write great content for search engines, it can help you with the following goals:
- Improve your content: An SEO-friendly copy is not just about including keywords in your post; it’s also about making your content better for readability that helps readers dive deeper into your thoughts and enjoy the text instead of scanning it. As a result, this type of content attracts more people to your blog and reduces the bounce rate.
- Drive organic traffic: Practically every blog owner wants to increase more website traffic to his or her blog. With well-optimized content for search engines, you can put your content in front of your target audience who is interested in a particular search term and therefore attract more website visitors and readers.
- Rank highly in Google: Writing for search engines means improving the effectiveness of your content and reaching the right audience. This also means that when you check Google rankings on relevant terms, your blog ranks above your competitors.
Now that you realize the power of SEO-friendly copies for your WordPress blog, it’s time to understand how to write blog posts that keeps your readers and search engines satisfied.
#1. Understand Your Readers' Needs and Wants
Writing solid copies for search engines means nothing unless you bother about your target audience who constantly visits and reads your WordPress blog. Ranking higher in search engines with content won’t bring results if it doesn’t reach your target audience.
Thus, it’s important to understand your readers’ needs and wants before making up content ideas for your blog. For example, if you’re into eCommerce marketing, you can write about niche trends, create a list of your best-selling products, or tell readers about seasonal offers.
Here are several ways to understand your readers:
- Conduct an audience analysis
- Read the comment section
- Invite your readers to share their thoughts
- Include virtual numbers on your website
#2. Do Keyword Research
Once you know what topic ideas can attract the attention of your readers, it’s important to analyze search terms that people type into the search box. In other words, it’s important to do your homework and find keywords (both primary and secondary ones) that you should use in your copy to make it optimized for search engines.
With the variety of keyword research tools like Ahrefs and SEMRush, it doesn’t take much time and effort to research keywords for their search volume and popularity. What is more, keyword research allows you to find questions that your potential readers are interested in and therefore cover them in your content to keep your audience satisfied.
SEMrush Keyword Magic tool is free and a goldmine for finding questions to answer in your blog posts ad content. It’s probably SEMrush’s best feature and you definitely need to take advantage of it.
#3. Create a Compelling Outline
No matter how good as a writer you are, it’s important to know the structure of your potential blog post before you start writing it. Thus, more and more bloggers create outlines that help to keep track of all important information and keywords that should be included.
With a good outline, not only can you have a logical flow of your thoughts, but you can also make sure that you add all primary and secondary keywords that help to write an SEO-friendly copy. To enhance your content’s search engine optimization, consider utilizing an SEO content analysis tool that provides insights for improving your content’s online visibility.
Here’s how to create an outline for your WordPress blog post.
#4. Use Headings and Subheadings
It’s no secret that modern readers scan texts. To help your readers find the right information for them with ease, it’s important to create catchy headlines that grab the attention of your audience as well as use headings and subheadings that hint your readers at what they can get from each paragraph.
When it comes to SEO copywriting, it’s also important to include your keywords in subheadings to make your copy a better fit for search engines. This means using headings and subheadings not only helps your readers understand your text message with ease but also improves your copy in terms of search engine optimization.
#5. Break Up Your Text with Visual Content
Most people are visual learners who perceive visual information better than texts. When reading blog posts on the internet, they also pay attention to visual content that helps them understand the topic better and keeps them engaged, too.
What is more, many readers scan texts, so breaking up your copy with visual content can provide additional information and increase readability. If you wonder what visual content you can include in an SEO-friendly copy for your WordPress blog, here are several ideas for you to choose from:
- Charts, graphs
- Infographics
- Social media posts
- Videos
- Stock images
#6. Add Inbound and Outbound Links
Here’s the truth: Google trusts domains that get natural links from authoritative websites.
As a result, it’s no wonder that domains want to get links from other blogs. But when you write SEO-friendly copies for your WordPress blog, you should also add inbound links that lead to other pages on your website and outbound ones that lead to other domains and therefore improve the quality of your content.
Adding links in your blog post is not about link building, it’s about providing readers with additional information and backing up data with statistics.
#7. Use SEO Copywriting Tools
At first, glance, writing an SEO-friendly copy can be difficult even if you know the basics of optimizing your content for search engines. It’s much easier to use SEO copywriting tools that can check the quality of your writing and suggest recommendations on how to improve it.
As a WordPress blogger, you must know about the Yoast SEO plugin that works as helps you improve the quality of your writing with simple tips. Check out how this text analysis works.
Plus, you can check out WordPress plugins for writers that should help you optimize your content for readability and search engine optimization.
#8. Optimize Your Content Length
The days when writing a 300-word article was enough to satisfy your audience are long gone. With a variety of blogs on the internet, when people can get access to information with ease, people seek out blog posts that cover the given topic from A to Z.
Most SEO marketers believe that writing 1,500-2000 words is a good content length to cover the topic, get your text read by the target audience, and help your copy get in front of your readers. Thus, it’s important to optimize your content length so that it can be useful and handy without boring your readers to tears.
Bottom Line
Nowadays, being a blogger is hard as you should cut through the noise to reach your audience, promote your blog, and make sure your content reaches the right audience. But when you write SEO-friendly copies for your WordPress blog, you make it easier for your blog to get in front of the right audience and therefore improve or even monetize your blogging business.
