There are currently over 150,000 photographers working in the United States. The people who pursue a career in photography are extremely creative and motivated.
However, many creative types lack business sense, which can get in their way. If you want to make an impact in your industry and get new clients, then having an online presence is important. Developing this online presence will be much easier with a great-looking and reliable website.
For years, business owners from all walks of life have brought their vision of the perfect website to life with the help of WordPress. The first step in getting your new website going is choosing the right WordPress theme. Popular portfolio themes developed by companies like AncoraThemes, AxiomThrmes, or ThemeRex are a great investment for photographers attempting to make an impact online.
If you want to make your new WordPress photography theme stand out, check out these great tips below.
Start by Optimizing Your Images
The main thing visitors to your website will want to see is examples of your work. This is why having appealing and professional-looking photos on the front page of your WordPress website is so important. The biggest mistake you can make when publishing photos to your WordPress theme is failing to edit them first. Uploading pictures that are pixelated, dark, or out of focus can make it hard to find new clients.
There are a number of things you can do to correct issues regarding shadows and other lighting problems. Many photographers use the Facetune app to edit their photos and remove any imperfections they might have. If you are curious about how to get rid of shadows from pictures with Facetune app, you should have no problem finding this information with some online research.
When optimizing your images, you also need to check file sizes. If the files are too big, it will take a long time for the photos to load. Using plugins like WP Smush and ShortPixel Image Optimizer is a great way to make the job of reducing image file sizes easier and faster.
Provide Consumers with The Ability to Buy Your Photos
The methods used to optimize your WordPress photography theme will depend on the goals you have. For instance, if you want to license and sell your images, you need to provide visitors to your website with the option to do this online. You need to realize that most WordPress templates will not have a built-in eCommerce functionality.
This is why you need to use plugins like Sunshine Photo Cart or WooCommerce to make this possible. You also need to ensure that your new website has an SSL certificate in place to keep the payment information you collect encrypted.
Optimize Your Website for Mobile Users
Millions of people use their mobile devices to access the Internet on a daily basis. If your new photography portfolio website isn’t optimized for mobile users, it will be hard to broaden your reach. You better bet that the competitors you have online will optimize their websites with these mobile users in mind. Failing to follow suit can lead to these competitors gaining the lion’s share of the local market.
By creating a responsive WordPress website, you can make viewing your pictures and written content much easier for people who are accessing your domain with a phone or tablet. Luckily, most modern WordPress website themes are responsive, so you shouldn’t have a problem making your new domain more accessible for mobile users.
Implementing the tips in this article can help you use your portfolio website to expand your reach. Working with web development professionals is a wise move when trying to get your new domain built and launched in a hurry.
Pixefy | Stock Photography Marketplace Theme + WCFM Plugin
Pixefy WordPress theme is a refined example of a perfect design and functionality for a picture company, stock image supply store, or photography business company.
Pixefy is 100% compatible with a WooCommerce plugin for your online store as well as with Revolution Slider, Essential Grid, Elementor and WPML plugins to help you in launching and managing your Photo stock marketplace website.
