It is a well-known fact that Instagram is swiftly stepping on the stones of success. Instagram, with its great user reach, has attracted the brands and has been successful in gaining users. As per the recent data, Instagram has reached a benchmark of 1 billion users in a very short period, which is indeed a commendable job. Instagram, with its innovative ideas and user engaging tools like IG stories, live videos, etc., has lately added one more feather to its cap by introducing IGTV.
IGTV- a Boon For Business
IGTV is an abbreviation of Instagram TV. It is a video-based stand-alone application that can also be accessed through the Instagram app. IGTV is fundamentally a competition to YouTube, by the makers of Instagram. IGTV allows users or brands to create video content of more than one minute, which can be of around 10 to 15 minutes or more than that.
Selective users of IGTV are allowed to create video content of around 60 minutes too. Here, you can also continue to watch the same video in which you stopped; this distinct feature gives you a feel of switching channels on a TV.
IGTV permits its users to make and support vertical videos, this makes it a bit different from other similar apps. Vertical, long-form, and full-screen videos allure its creators and make it easy to use. The creators can begin making content by just creating their channels with their personalized descriptions. Also, IGTV has brought a new approach for businesses to flourish their business expansion strategies.
Why Is There a Need For IGTV For Your Business?
- For Efficaciously Educating and Amusing Customers
Studies have shown that virtual video demonstration leaves a long-lasting impact in comparison to other forms of advertisement. Through IGTV, a brand can make a tutorial of a product or the services that they render. Explainer videos can easily be made to showcase your business or your new product launch. Therefore, IGTV allows you to market your business in a better way. In the coming days, video format content would be considered overall.
- For a Better Platform For Community Building
Over the days, it can be seen that people have started liking long-form videos because such videos share descriptive knowledge about a particular product or a brand. Instead of watching many small videos for a certain thing, people prefer going with one video where the length of a video doesn’t matter. Thus, IGTV is providing a similar platform where you might find these features.
Also, long videos and that too in vertical mode make them more user relatable, therefore building relationships and connecting with the community.
- For Uplifting Reach Of Services And Outcomes
Instagram has been widely considered as one of the best and the most renowned social media platforms. Being an effective platform for business, it has much greater opportunities that can enhance your reach. Therefore, with its long videos, it attracts more users comparatively, boosting your services and products efficiently. Users often look for an Instagram growth service for quick boosting.
Recent studies have shown that online video viewership has increased abundantly over the years, which means that IGTV is part of a very long and interesting race. No doubt, this could be a good place to extend your business arms. Being consistent with your content is one of the elemental features of magnifying your customer reach.
- For Getting a Better place For Engagement
Video content has wisely proved to be the best way of engagement in the market by potentially increasing the reach of the brands or businesses. The removal of restrictions in time limits has brought more space for innovation for brands to present their product on IGTV.
The more unique, genuine, and captivating the content, the better chances to lead towards engagement by liking, sharing, and commenting. IGTV also lets you add music, text, and links in the description of the video, which makes it more feasible for the audience to reach the product of the brand.
Key Advantages Of IGTV
- Video content helps in growing the user purchase probability, enhancing the marketing experience.
- Around one million IGTV installs have been recorded since its establishment.
- Notable growth in video content and its viewers.
- About 50% of marketers consider IGTV over any other platform.
- IGTV videos can be accessed on both the IGTV app as well as the Instagram app.
- The vertical and full-screen video makes it more worthy.
- A long-form of video content enables creators to present more in a single place, with more originality.
How To Use IGTV For Your Business?
All you need to do is to create your channel on IGTV, which is free of cost. It is a free app, where any individual can make their channel. You can also use your existing personal or business account as your channel. Whereas, uploading videos on IGTV is quite an easy job, for which you can use both the IGTV app and the Instagram app. Since IGTV videos are home to mobile viewing, you need to make sure that your video is in vertical form and not in landscape form.
For making your video more interesting, you can add music, texts, and emoticons. Further, you can now add a title to your video along with a brief description. Make sure before uploading that you have clearly illustrated your product or brand before uploading it.
Also, don’t forget to add applicable keywords and a precise number of hashtags for better audience reach. If you want, you may add a link to your landing page. Besides this, IGTV also provides you the option of sharing your content on your Facebook business page while sharing it on IGTV.
Conclusion
Overall, IGTV is a complete package and is indeed a boon to the business sector. IGTV is a prospering platform that is bestowing a plethora of opportunities for businesses in the market, thus helping them in their spontaneous growth.
Thriving vigorously, IGTV is showing no signals of descending in the coming years. The initial users of IGTV can earn a significant grip on content creation as the platform is still in its primary phase and it will definitely be growing in the coming days. Therefore, IGTV has a lot of room to explore.
