Have you ever faced the problem of presenting your designs to a client? You spend hours of hard work creating a logo, but find it extremely difficult to pull off a half-an-hour presentation. Don’t worry, you’re not the only one. Designers everywhere face the same problem: it’s easy to design, but hard to present.
Designing is your profession; it’s what you do best. But, what can you do when your job requires more than you’re comfortable with? A logo presentation can go awfully wrong if you don’t formulate it properly. That’s why we’ve prepared tips and tricks on how to make a killer logo presentation.
Explain and Justify
Your logo design is a product of hours of thinking, planning, sketching, and hard-work. You need to make this apparent in your presentationsays Christina Martin, a designer and a writer at Rated By Students.
Your client needs to see the logo the same way as you do. Here’s what you need to do:
- Show sketches from all phases of the logo development
In order to present your client with the process of developing the logo, you need to show and explain exactly how it was born. Start from the first outline and go from there.
For each new outline, explain the improvement. Let them realize all the qualities and important features the logo consists of. That way, you’re making sure they understand how complex was the creation of their logo and how much thinking and planning you’ve invested in it.
- Explain why you chose each feature
A logo may seem like a simple task for someone who’s never designed one. People don’t realize how hard it is to design a symbol of a brand, making it both simple and meaningful. You need to illustrate this as well.
Why did you go for that color? What does that dot stand for? Why that font?
If you don’t have the answers to all your client’s questions, you’ll seem unprepared and unprofessional. In that case- you’re doomed.
Break down and justify all the elements of your logo to your client. Do this at the beginning, preventing them to make any assumptions on their own.
Your Logo Design in the Real World
It’s one thing to showcase your logo design as a part of your presentation. It’s a completely different thing to make your clients imagine what it would look like out in the real world.
You need to think of ways to show what would the new logo design looks like on a billboard out in the open, on a sticker, on a shirt, on a badge, etc.
One thing you can try is using royalty-free images as the background and your basic Photoshop skills to add the logo. Try creating several different examples of your logo in different places and on different objects.
There’s an easier way. Online, you can find free mockup websites such as:
They offer templates to insert your logo and make your presentation visually engaging and improved. This is the best way to make your presentation a success- show them the end result at its full power.
Prepare a Written Follow-Up
You want to do everything that’s in your power to make a killer logo presentation. It’s a good idea to distribute cleverly written handouts to your clients. Here’s why it can benefit you:
- You seem professional and well-prepared
- Your client follows the presentation easier
- Your client has a sum-up and reminder for later
- Helps you stay on the right track during the presentation
To make sure your content is accurate and has no grammar or spelling mistakes, you can use online tools such as Pro Writing Aid or Grammarly. In case you need help putting it together, you can check out lists with top rated services for writing help.
Provide a proper follow-up and ensure you add another highly important element to your logo presentation.
Prepare for the Unexpected
When you practice your presentation in front of a mirror in your room, there’s not much that can go wrong. In reality- things can easily go bad.
Be prepared to adapt to unexpected moments such as:
- Power goes out
- Your computer dies
- Client interrupts you repeatedly
Although it’s hard to stay calm in these situations, you have to find a way. People who only accept the best case scenario often end up disappointed. There’s no such thing.
Hope for the best, but prepare for the worst.
Accept Your Client’s Opinion
No matter how hard you try to design the perfect logo and make an impressive presentation- your client still might end up unsatisfied.
Make sure you give your best shot. That way you have nothing to regret.
Don’t block out the client’s feedback and reasons for rejecting you. Listen and take it in. Use it later as a lesson learned and improve your designs based on a bad experience.
Final Thoughts
We know how hard and nerve-wracking it can be to deal with presenting your logo design to a client. But, you have to do it. Therefore, don’t despair and get to work. It’s the final touch. After that, days of hard work designing the logo will finally pay off.
Use the tips we’ve given you above and you’ll find it that creating a killer logo presentation is easier than you think. Now go ahead, and start planning. We know you’re ready for it!
