Digital marketing is where the future goes! Follow the buzz, yet more importantly, know how to get it right.
Here’s what’s happening; lately brands need a fused strategy that involves the use of both the organic SEO and paid search engine marketing strategies, should the brand want to establish its authority while creating a permanent impression, particularly when it comes to experience.
Well, sadly, there are still companies who are hesitant in investing in search engine marketing, and that’s because they are still of the belief that paid ads don’t impact buying behavior. However, that isn’t altogether true, because Search Engine Marketing plays the role of a valuable branding tool, in any business model.
We often say, the value of search engine marketing goes beyond establishing and leads, fueling traffic and encouraging conversions and placing you as industry winner! Remember, PPC ads provide an excellent opportunity for creating positive brand impressions.
How? Well; don’t worry, we got you; below are a few strategies to include for an effective search digital marketing strategy:
#1 Create Online Content That Boosts User Experience
Pay Per Click ads allow your company to mold user experiences, and this is especially true when you pair your paid campaign to a dedicated landing page. The intention is to provide your audience with your core value proposition.
When an audience searches for your company, they somehow show buying intent. So, your business needs to capture them, and after that, extend that intent through search ads and matching web pages that are designed to share your company offerings and value proposition.
Create relevant and relatable content, and give the people what they want!
It is by far the most basic differentiator between the winners and loser of search engine marketing.
#2 Grow Your Brand Awareness and Its Authority
Relevance wins the day, all day. Individuals respond way better to search engine results that are the most relevant to them, and research proves that about 33% of the market have said they click on a paid search ads that respond directly to their search query. It’s; also said that your customers know how to distinguish search ads from organic search results.
In essence, your research results need to answer customer queries, this is how reliability is attained, and it will beyond a doubt, double your site traffic.
Adding this function is particularly essential for reaching mobile users, because the cell phone prioritizes space, therefore showing only paid ads above the fold on the screen when organic listings are placed below.
Tip of the Day: The value of building first-hand impressions will increase, as audiences are progressively moving to mobile platforms for all their needs.
#3 Foster Lifelong Brand Impressions
Not everyone understands the value of showing up in Search Engine Result Pages (SEPPs). The truth is, not only does it help you drive more traffic to your website, but consistently appearing on Google when people are searching for specific topics leaves the impression that your organisation is not only a player in the industry, but rather a leader.
For example, if your company sells used car parts, the best way to build a lasting brand perception is to appear in search results for all terms related to your car parts.
In order to achieve this your company will have to conduct research to determine natural alternatives of your company’s primary keywords. The best thing about this strategy is that you can discover more terms that also attract a substantial number of Google and other search engine searches.
If people are searching around for a provider, they may use different terms to find precisely what they are looking for. If your company is able to appear for each term they use, you create an impression that you are a legitimate resource for their needs.
The brand authority you develop through your search engine marketing strategy also can complement your business’ organic thought leadership services, for example, your content marketing.
Conclusion
Your company should use search engine marketing to support your company’s branding, simply because a well-thought-out and performed search engine marketing strategy allow your business to present itself to potential customers in the best light possible. Moreover, it allows the business to build and develop its brand authority. Over to you; from us here at The Digital School of Marketing, we hope to see you lead in conversions and customer satisfaction in your industry! See You On The World Wide Web…
