The marketing landscape has drastically changed over the past decade, with digital marketing now taking the forefront in many businesses campaigns. It is hard to imagine a world in which businesses do not sell and attract a valuable customer base through social media channels, and with frequent updates, additional features, and ever more influencers present, it is more paramount than ever to keep on top of your business’ social media accounts.
This social media sphere, that was once created to keep people and communities connected, is now a pivotal part of digital marketing for businesses. A huge 91% of US based businesses used social media for marketing purposes in 2019, and this looks only set to continue rising in the coming years. In addition, an impressive $15 billion dollars was predicted to be spent on influencer marketing by 2022, indicating already the huge changes that the social media arena has gone through since its inception.
But it’s not just businesses utilising all the functions that social media platforms now offer. Platforms such as Facebook, Instagram, Twitter, Youtube, Snapchat and TikTok have enabled a new wave of social media users who actually use the virtual space, in essence, to market themselves. Becoming a social media influencer, on any of these platforms, is now a viable career option. Certainly, with so many businesses investing in influencer marketing, it is a job that could see considerable profits and growth in future years to come. On Instagram online, there are around 500,000 active influencer accounts. It is because of this huge (and ever growing) number, that so many businesses and individuals now prioritise marketing their social media accounts to a high standard.
It seems curating these accounts well is the key to online success. We’ve rounded up some of the top tips for marketing your social media accounts, whichever platform you might be working on currently. By following these simple steps, you’re sure to see brand growth.
Ensure You Have a Strong Base Following
This step is probably the most important when getting started on marketing your social media accounts. Without a strong base following, your profile may look fake, unprofessional, and unattractive to other potential followers and customers. Getting this initial following can be difficult at first, but you can quickly and easily get genuine followers via likes and followers providers, and by spreading the message to as many friends and family as possible. The more support the better, and with social media accounts in particular, the more followers you have the more likely you are to attract the right people for your target market.
Complete and Fill Your Profiles
In a similar vein, a half-completed profile, or one that looks empty is not attractive to potential followers and customers. As well as making yourself or your business look unprofessional, it suggests you do not have enough to say, or enough knowledge of the social media landscape. Both of these attributes are avoidable by filling in all the aspects of the page available. Facebook offers helpful guided tours when setting up a new page, and it’s advisable to use these where possible. Instagram profiles should be stocked out with images, not just a few posts. And TikTok is similar. Think about uploading a video or 2 each day to fill out your profile as quickly as possible and create the feeling of fuller content.
Utilize Hashtags
Hashtags are important on a number of platforms: mainly TikTok, Instagram, and Twitter. You can use relevant hashtags to attract a group of people to your page, for example, #daschundsofinstagram will attract other people who love dachshunds and would like to see related content. If you are participating in a TikTok trend, make sure the name of the challenge is hashtagged, so other users can more easily access your content. Hashtags are a major area when it comes to TikTok Marketing and Instagram Marketing. You can also use bespoke hashtags for yourself or your business.
These will come in handy when you have a strong following, so people who enjoy your content can repost and connect with you and others via this method. You can also find out about Instagram automation apps to achieve more success.
Let People Know Where to Find You
In a similar vein, a half-completed profile, or one that looks empty is not attractive to potential followers and customers. As well as making yourself or your business look unprofessional, it suggests you do not have enough to say, or enough knowledge of the social media landscape. Both of these attributes are avoidable by filling in all the aspects of the page available. Facebook offers helpful guided tours when setting up a new page, and it’s advisable to use these where possible. Instagram profiles should be stocked out with images, not just a few posts. And TikTok is similar. Think about uploading a video or 2 each day to fill out your profile as quickly as possible and create the feeling of fuller content.
Let People Know Where to Find You
If you are now up and running on a number of different platforms, make use of this presence and promote across them all. The average social media user has around 8 separate social media accounts. The likelihood is if they follow you on one and like your content, they might like to follow you on the other platforms. Let them know how to find you by posting links or handles in cross-posts. You could also promote your social media accounts via your email newsletter or at any personal presentations. Just make sure you get the word out there.
Be Active and Connect with Other Users
When focussing so much on marketing your own social media, it can be easy to neglect other users on the various platforms. One of the simplest ways to draw attention to your platform is to comment, like, and share the content of other users that you enjoy, or that links with your brand. This courtesy will often be repaid and it is great to be respected as a kind member of each respective platform.
