Corporate presentations and events have seen huge changes in recent years. With the considerable advances in technology, video streaming capabilities, improved devices, and faster wireless communications, it’s now possible for even smaller-budget companies to add an extra wow factor to their exhibitions without breaking the bank.
By including new technologies in your event, you’ll not only increase your company’s exposure, but you’ll also vastly improve the quality of your presentation and offer greater engagement and interactivity.
Furthermore, by using video streaming and cloud technologies, you could broadcast your event to users located anywhere in the world, removing the need for traveling visitors and vastly increasing your viewer figures.
Here are just a few ways you could use cloud technology in your next corporate presentation:
Planning and Precautions
Before starting, it’s vital to plan for any eventuality and put in place precautions in case anything goes wrong. When it comes to cloud technology, this means hiring someone with experience of popular cloud systems, for example, an expert with AWS training and certification, to counter any connection, storage, streaming, or networking issues, should they occur.
You should also consider approaching skilled event planners for advice on the best technologies you might incorporate – everything from complimentary online chat forums to event-specific apps available for download. The days of simple, static presentations are long gone, and you should look at maximizing your use of tech to improve the viewer experience and make your event more memorable.
Also, if you are planning to stream your presentation, you should look at hiring the services of a video production company to achieve the best, most professional results. You should also remember wherever you decide to hold your conference, you’ll need a strong internet signal, preferably a fiber connection, plus sufficient online storage and server bandwidth to support the greatest number of connections and the highest quality streaming video.
Improving Engagement by Offering Additional Downloadable Content
Very often, viewers at an exhibition can feel a little bombarded by spoken information, so it’s a good idea to offer additional, downloadable material to ensure your message isn’t lost.
Look at supplying supplemental documents online to offer web viewers the chance to find further information. For example, you might include links to PDF datasheets, brochures, your website, or other videos within your presentation to allow users to learn more.
Streaming from Anywhere, to Anywhere
Streaming technologies allow you to invite clients from all over the world, removing the need to attend your event in person. Moreover, if you ask users to pre-register to view your presentation, you may end up increasing your client contact list for later follow-up calls or emails. Also, if you require users to log-in to view your content, you’ll be able to monitor client statistics like total viewership figures, geographic location, number of times watched, and so on.
Posting Your Event to Social Media to Share or Watch Again
Streaming technologies allow you to invite clients from all over the world, removing the need to attend your event in person. Moreover, if you ask users to pre-register to view your presentation, you may end up increasing your client contact list for later follow-up calls or emails. Also, if you require users to log-in to view your content, you’ll be able to monitor client statistics like total viewership figures, geographic location, number of times watched, and so on.
In Summary
Today’s consumer is considerably more tech-savvy than they used to be and the bar has been significantly raised in terms of what your clients expect from a corporate presentation. Going the extra mile with technology will improve the quality of your event while also increasing the likelihood of clients (existing and potential) reaching out to your company to find out more.
