If you are trying hard to convert your customers by means of pitching them through regular emails or investing on advertising campaigns, then you are neglecting a potential marketing source that is a blog linked to your online store.
It is significant to understand the importance of a blog for your e-commerce website. Besides boosting your web presence, high quality and engaging content on your blog can generate great customer retention. It is one of the most effective ways of driving tons of traffic to your website.
Announce Business News
The announcements about your new products or describing the features and advantages of your products are one of the direct approaches to create a blog post, though it is effective. It is beneficial for those customers who are loyal to your brand and are waiting for a new addition in your products line or get amazed by the new features in existing products. It is also favorable to new customers who may find features of your product more fascinating and practical as compared to other similar products in the market.
It is not necessary to update your customers only with the new arrivals, do share stories about events, meetings and business goals in the form of elegant posts. Who knows, your potential referral partners get influenced by your posts.
Utilize it for Product Promotion
If you find yourself tangled up to bring ideas for your blog posts then there is no need to worry, If you are not a great content writer then just share engaging posts from other blogs. There is no deal if you find yourself lack of ideas. You can post videos, quotes and tips and tricks for daily tasks as well. Just focus on updating your blog regularly. Here are some ideas you can play with
- Share the story of your brand, how you come with the idea, how did you grow etc.
- Tell people how to do any task or how to use any product
- Inform about the progress in your business.
- Your upcoming events like workshops or seminars etc.
Additionally, you can write detail products reviews on your blog. A detailed review highlights the key features and attributes of your blog, whereas you can take advantage of a plugin to illustrate product options right on landing pages. The WordPress powered online stores can take help from tools like Woocommerce Product options plugin, whereas the users of other e-commerce platforms can find alternate solutions from official marketplaces.
Promote the Content
Now you have created the content, it’s the time to share it on multiple platforms because the promotion of your content is crucial as without exposure the content may fade into insignificance. You may get 100 views but hardly 2 to 3 readers got converted. So take time to share on as many platforms as you can to gain exposure. Inform your subscribers about the post through emails. This helps you to build solid relationships. Share it on related forums, though being a valuable forum member is time taking and daunting task. Also, you can generate strong backlinks through commenting posting on other’s blog posts. It is one of the marketing approaches you should put a focus on.
Provide Valuable Information
For sure a great customer’s retention is hugely linked with your blog posts. You can tell your customers what they can expect. By introducing amazing graphics, videos, and illustration in your blog posts, you can embellish your story. You can also explain any of your products making and features, in the form of a blog post. It offers you a great story to tell and share on social media platforms. Imagine you have shared a post on social media site that is related to some trending topics on the internet, you will eventually start getting responses in the form of likes, shares, and comments. It means more people will engage in your brand and more people will come to know about your products. Also, you will have leverage in the form of trusted authority against your competitors.
It is better to create compelling content as you never know which of your written content can bring great opportunities and exposure to your brand.
Generate SEO Optimized Content
If your blog has a small number of readers, don’t give up, continue on producing new posts for your blog. It will help to generate more internal links that will be directed to your products eventually.
The content on your blog will help your store to rank higher in search engines if you are producing high notch content that people will like to share. The shared articles will also generate backlinks that are one of the most widely used approaches in SEO terms. The targeted keywords in your blog posts provide you an opportunity to be found against key phrases.
Build a Loyal Community
A relationship marketing strategy is being utilized by small to large scale businesses around the world. Your blog is the best place to initiate those relations. Create blog posts tailored to capture your reader’s attention.
A high authority blog gives value to its readers and as time goes on, they start relying on the information you provide as legit and topical. When this information is shared on social media platforms, more customers get attracted and more exposure to your product achieve.
When you will publish articles on issues related to your products, it gives you leverage against your competitors. You need to actively respond to their comments and provide suggestions against their queries. Customers find it convenient to communicate with you and it is considered an ideal inbound marketing strategy.
Conclusion
After creating an elegant online store with quality products, don’t stand idle. Without exposure, it will be hard to achieve much further.
Focus on creating post those are intended to teach and educate people on various topics. Post with entire marketing pitch may lose in the noise. Your blog is a perfect medium to market your products in a creative way. An ideal blog post resembles an engaging topic that resonates with your brand or product’s scope. Also, don’t forget to entertain your loyal customers with amazing discounts, coupons, and gifts.
