When it comes to the content management system, WordPress is the industry leader. Today, the majority of the websites are built using WordPress as it is a user-friendly platform when it comes to SEO and also covers all the basics of SEO. However, to make it better, there are a few important strategies that you can consider to take your WordPress SEO to the next level.
WordPress.com Versus WordPress.org
When it comes to building a free and quick blog, WordPress.com is a decent tool, however, it doesn’t even come close to WordPress.org in terms of branding, Versatility, and SEO. the main SEO advantage of using WordPress includes the ability to use SEO plugins, the ability to use google search console, access to various SEO friendly themes, and the ability to alter the code as needed. As already
Below are the 10 SEO strategies to make a successful WordPress blog in 2020.
10 SEO Strategies to Make a Successful WordPress Blog in 2020
- Set Permalink Structure to Static
The permalink or URL structure in WordPress isn’t great for SEO. However, it is easy to change the default settings to something more SEO friendly. In the WordPress dashboard, go to Setting then select Permalink Settings and lastly select the “Post name”. This can keep the URL structure clean and simple.
- Using Keywords in Title and Header Tags
Using keywords throughout the content is important and variation in keywords throughout the content is necessary to provide a well-optimized piece of content. The main keyword in the content should be placed in important locations such as the title. Moreover, header tags ensure readers and Google know what the content is about and WordPress makes it easy to use the header tags by providing text formatting options in the visual editor.
- Uploading XML Sitemap
An XML sitemap can help to make the process more efficient ensuring that new content is found easily and quickly. There are some great plugins that can automatically generate an XML sitemap for the WordPress site. Some of the popular ones are XML Sitemap and Google XML Sitemaps. Moreover, the sitemap will always be up to date as these plugins notify Google each time when new content is added.
- Ensuring Proper Setup with Google Search Console
Setting up a site in the search console is an important part of SEO. Google Search Console issues crawling, accessing or indexing the content and help in being notified. It also helps to see if any manual action leveraged against the site. Search console also helps to view some of the links to your site along with the keywords that drive traffic to the site.
- Focusing on the Right Content-Length for Keywords
A lot of research has been done in the past on ideal content length and most of the research suggests that an ideal content length is 2,000+ word range. However, there are a lot of examples of content that is much shorter and still rank near SERPs. Hence, instead of focusing on the length of the content focusing on writing good content answering all the questions of your readers is a must.
- Whether to Stick with WWW or Not?
This can have a huge impact on SEO. Google urges all the website owners to select primary domains. The user can set the preferred domain in Google Search Console and in the WordPress Setting. In WordPress, a person can specify this by going to setting and click on general and then set WordPress address URL and site address URL in the preferred domain and also should specify the primary domain in the Google Search Console.
- Switching the Site to HTTPS
If the website provides an option for visitors to input text or other information through the contact form, payment fields, or opt-in boxes, then the site owner should ensure using Secure Sockets Layer (SSL). This makes sure that any personal information of the visitor on the site is protected, this not only protects information but also is one of the important ranking factors in SEO.
- Optimizing WordPress Site for Speed
Site speed is also an important ranking factor and important for user experience because as the page load time increases, page abandonment also increases. For normal websites, designers try to simplify web design services by performing image optimization, minimizing the use of design elements, etc. To determine site load time, Google’s PageSpeed insights tool is the best as it helps in analyzing the WordPress site and also provides a speed rating out of 100. It also recommends specific fixes to increase the site loading speed.
- Building Links
Along with the internal ranking factors, external ranking factors are also important such as external links for the site is one of the critical strategies for SEO. Moreover, external links are also important for sites focusing on keywords. Meanwhile, internal links to relevant content also help in improving time on site and pageviews.
- Installing the Plugin
Installing the SEO plugin can help in covering various tasks mentioned above. For instance, the Yoast SEO plugin provides various SEO benefits such as automatic XML sitemaps, content optimization, and the addition of links to the RSS feed.
The aforementioned strategies can help to create a successful WordPress blog in 2019. However, after optimizing all the features of WordPress most of the SEO work should focus on creating excellent content to attract the links.
Wrapping Up
No matter how good your content is and how prolific your blog posts are, you will not get readers to read them until and unless you use the right SEO mechanisms in your post.
Above we discussed 10 most prominent SEO strategies you can use in your blog, now it’s your turn to implement them and increase your blog post traffic. Implementing these tactics will give your blog the best possible chances to rank on the first page.
These SEO strategies will surely help you engage your readers and continuously increase the traffic on all the search engines.
There are numerous other strategies and tactics available out in the market when we talk about optimization, but the above mentioned are the best that will surely improve your blog website growth if applied properly.
