Since the rise of smartphones, a lot has changed in the business world. Today, digital marketing has taken over the advertising world, and it did this at a breakneck speed.
We’ve experienced an incredible transformation from email campaigns to website pop-ups. Yet, marketers are not resting on researching new ways to reach targets. The invention of modern digital marketing methods has, however, made marketers forget the good old days when digital marketing was just taking off.
A lot of them believe these methods to be outdated, despite using them in the recent past for effectively gaining conversion. The question we are often forced to ask is: «what has changed?» In the quest for speed, digital marketers are abandoning the old effective digital marketing channels for modern approaches.
The truth most people fail to realize is that these new digital approaches are not always as fruitful as we want them to be.
Depending on your area of business, the abandoned digital marketing techniques might be your key to converting your reach.
As much as modern digital advertising channels are known to be useful for reaching more audiences, it is vital to keep in mind that the audience doesn’t automatically generate conversion. Hence the need to adopt methods that not only guarantee reach alone but also guarantee conversion.
Perhaps it’s time for marketers to go back to their roots.
These tested-and-true digital marketing methods are still very much around and effective. With just a little refresher, modern marketers can achieve a lot with them.
Text Messaging
Of course, it may seem quite intrusive when you first hear about it. But the truth is that text messages are still an excellent connection method with targets, especially when you have their numbers already. Text message marketing has been around since the invention of mobile phones, but it is still as effective as it was many years ago. Experts suggest that it is one of the most popular means of direct marketing. Charlie Worrall, a digital marketing executive at Imaginaire Digital, recommends that texts be used for daily deals.
John Frigo, on the other hand, agreed that text messages are still an underutilized method for sending compelling copies. Unlike most other digital platforms, text messages do not rely on an internet connection to work. Once sent, you are sure you have a solid chance of being in the face of your target.
The conciseness of your copy also means that they will not get bored reading what you intend to offer them. Mobile phones are handy, hence their effectiveness for getting into the hearts of your clients at any time of the day. With a lot of complaints these days about top executives not having the time to handle their social media by themselves, text messaging might just be the channel that gets you to their faces.
Direct Mailing
LinkedIn has been there for a while. In fact, it is among the first platforms to hit the ground and running with the innovation of the internet and digital space.
It didn’t waste time before becoming a staple in the hands of digital marketers for targeting the professional market. Modern advertising media might have overshadowed the popularity of this advertising method, but the truth is that the technique never lost its touch. It is still the perfect platform to stick with today if you are targeting clientele from a particular class of people, then this is one medium worth trying.
The good news is that it doesn’t even cost much, but is guaranteed to be highly effective and highly targeted. With a little bit of brushing here and there, this might be the method that eventually unlocks the conversion rate that you crave for.
Chatbots
The use of chatbots has been around for a while. However, as a result of all the advancements of AI, chatbots have become a common interface connecting businesses with their target and actual customers. It is estimated that the annual use of chatbots has grown to 1.4 billion people, with the potentials for more increase.
This is a software program that offers instant replies to customers. With chatbots, tasks like personal account information and item ordering are being taken care of. Beyond that, however, the chatbot also takes charge of advertising new and existing products to targeted customers.
Experts suggest that businesses would experience an increase in less and sales if they use chatbots for advertising. Most people will read adverts that pop up on chatbots when they are chatting about their concerns.
Before successfully incorporating this channel again, you will need to up your game in the aspect of reply. Chatbots are currently being used for so many objectives, including:
- Saves time and energy on contacting customer care
- Generating leads and sales
- Personalizing experiences, among others.
- In this case, customers are coming to you, so you are guaranteed their full attention. If you have a good game, you can potentially make a whole lot out of this channel.
Video Marketing
Video marketing has been around since the invention of social media, and it is still a big thing in the world of digital advertising. The incorporation of video marketing has not shown any sign of decline, despite being one of the oldest digital marketing strategies.
With social media platforms like Instagram and WhatsApp incorporating video features, businesses are set to gain very high engagement rates when they decide to communicate with customers. Unlike the old times, when companies needed to wait until people came on YouTube, today, it has become possible to just pop up on people’s social media stories and advertise new products to them.
With the shift towards live videos to show brand transparency comes a possibility for marketers to get personalized messaging shot 1:1 for a better interactive experience.
Video marketing is still very much around. It is gaining more popularity, and the earlier you learn to incorporate it into your digital marketing strategies, the better it will be for you and your brand.
Final Thoughts
There you have it, digital channels that might seem old, but are still doing the job as far as conversion is concerned. As explained earlier, gaining a wider reach is good for your business; it goes beyond that. Conversion techniques are what matters the most.
Most modern digital marketing channels are difficult to use, and they often require a significant level of expertise. However, most of the channels listed above are simple and straightforward.
With just a little knowledge about the use of computers or smartphones, you will be able to use them to reach and convert your targets. They are also mostly inexpensive, so whether or not the cost can fit into your budget would not be an issue at all. With a little bit of creativity from you, most of these channels can still be made to look very modern and effective for your particular needs. It’s one to start thinking about them again.
