SEO is a fruitful technique for improving the indexing of the websites on the search engines. By using effective keywords, you can easily drive more traffic to your web pages, and secure the top position onlineIf your eCommerce website is struggling to get a higher ranking, you can knock the door of the leading eCommerce SEO services for assistance. They’re bestowed with the best team and tools to render exemplary output in less time. Also, you can try some popular tactics for improving SEO results, which are stealing attention of the webmasters in 2019. Given below are few of them:
Tip 1- Amazon Keyword Research
We all know that Amazon is the best selling online store, and ranks top on the major search engines when surfing any product keyword.
Wondering what’s the reason behind it? Well, Amazon makes use of the effective keywords, which the users search frequently. Try using keyword research panel to dig out the wonderful keywords that you can put on your website for better rankings. So, always pay attention towards the Amazon for its keywords, and implement them on your web content.
Tip 2 - Competitive Research for Relevant Keywords
The products which you’re selling surely have competitors who use exactly the same keywords as yours. You’re required to search for all those keywords, and from them, you can create quality keywords. This will make you standout from the rest, and your eCommerce website will surface on the first page of the search engines.
There are many tools available for the keyword competitor analysis that you can choose. Ahrefs is amongst them that facilitates analysis of the competitor keywords, and checks their relevancy as well.
Tip 3 - Fast Page Load Time
This is one of the greatest factors that determines the success of a website. Gone are the days when you’ve to wait for long to view the content and images of a site. Today, the site owners are well-acquainted with the necessity to have a fast loading website.
Even a second of delay in load time can frustrate the visitors, and they immediately turn towards some other page. If your site comes in that league, it’s a high time that you should remove the unnecessary aspects from it. For instance, the big-sized images, flash images, insignificant plugins are some of them that greatly hampers the website’s speed.
Tip 4 - Distinctive Meta Tags
Duplication of meta tags are the biggest SEO blunder that you should avoid within your eCommerce website. The search engines simply object those websites that opt for the unfair means like using same meta tags for several web pages.
Although a duplicate meta description is not vanished permanently, and can be used under certain conditions, such as:
You’re using the meta description on a temporary basis.
Your webpages is having original content.
Except these two, it would be great if you leave the description box empty instead of putting the duplicate content.
Tip 5- Web Analytics
Every website has an SEO strategy right from the beginning. You must focus on crafting strategies that are flexible, so they become highly adaptive to the changes. You can use web analytics software like Google Analytics, Google Search Console, and others to keep a track of your website’s performance. With tools like these, it becomes convenient to check the different aspects like the bounce rate, traffic, conversion rate, website speed, etc. Remember, the website tracking is a continuous process that keeps on going with the users click, scroll, and time spent on your website.
Using MockingFish Heatmap tool, you can monitor the behaviour of the users, and make necessary modifications in your SEO strategies to set the website on progressive path.
Tip 6 – Easy Checkout Page
Did you know that half of the customers abandon their shopping cart due to the prolonged checkout process? Yes, it’s true. If your checkout page is long and confusing, we recommend you to go for the Shopify. It provides one click checkout to the customers. The moment the users click on the “Add to cart” button, a popup appears on the screen with the options: “Continue Shopping” & “Checkout”. This faster checkout saves enormous time of the customers, thus, making their shopping experience blissful. You can have a look at the image given below:
Tip 7 – Timely Update Your Sitemap
Don’t take the regular sitemap update as a burden, particularly when you’re adding more and more pages onto your website daily. But, believe it, the sitemap is an essential component for the search engines. To have an updated sitemap is imperative because: Search engines get informed whenever any changes are done to your website. It makes your website crawlable. If your site is enriched with the quality content, Google can easily fetch additional information using sitemap. Indexing of your product pages will be done quickly if your sitemap is updated all the time. Screaming Fog is the perfect tool that you can opt for creating your own sitemap.
Final Thoughts
Performing SEO on an e-Commerce site is not an easy thing to do. From website speed to unique meta tags, every step is vital for improving the SEO results for your website. Try these advanced tips to optimize your web pages, so your online visibility will increase, and the customers can easily make a purchase from your store. One thing is for sure, you will thank us after witnessing the final results.
